December 2025

Building Smarter: People, Policy, and Progress in the Age of AI

Building Smarter: People, Policy, and Progress in the Age of AI

Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts […]

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Robert Webster TAU Marketing Solutions

Modular AI, measurable Impact

Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest challenges in marketing right now, how to make AI deliver real, measurable value. Robert’s background is in mathematics and marketing effectiveness, and for years he’s helped brands cut through the noise

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