Resources
Frameworks and guides for UK founders
Practical, evidence-led tools to help you understand and evaluate your marketing, written for the people who carry the decision. Free to use, no jargon.
New tool · 2026 UK benchmarks
Fractional vs Full-Time Calculator
What would a senior hire really cost you? Compare the full first-year cost of a full-time CMO, CFO, CTO, COO or CPO with a fractional leader, including National Insurance, pension and recruitment fees. A full-time CMO on the UK median salary costs about £234,000 in year one.
6
Leadership roles
80%
Lower year-one cost than a full-time CMO
2026
UK and London salary data
More resources
What else is available
New frameworks, guides and blueprints are added regularly.
Framework · 2026 edition
The B2B AEO Framework
Getting your SME into the AI answer, not just the search result. Twelve parts, a five-pillar method and an honest account of what you can and can’t measure inside AI-generated answers.
Framework
The B2B SME Marketing Framework
A founder’s guide to understanding and evaluating your marketing. Eleven parts, a five-pillar scoring tool, and an honest answer to whether what you’re doing is actually working.
Guide · coming soon
AI Spend Discipline
Why AI cost stays invisible until it’s large, and how to govern it like the P&L line it has become.
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