How it works
From first call to marketing that pays its way.
Three steps. Each one stands on its own, so you only commit to the next when the last has proved its value.
01
Free · 30 minutes · video call
Diagnostic call
A straight conversation about your business, your marketing and what is getting in the way. No slides, no pitch.
We cover
- Your goals and where growth should come from
- Current marketing, spend and team
- What is and isn’t being measured
- Where AI could help, and where it wouldn’t
You leave with
- An honest read on where your marketing stands
- The one thing worth fixing first
- A view on whether a review would pay back
02
Month one
Marketing review
A structured look at everything marketing costs and everything it returns. It ends with a plan your leadership team can act on straight away.
I look at
- Spend and performance, channel by channel
- Measurement and attribution set-up
- Agencies, tools and AI use
- Positioning and messaging against competitors
- Team, skills and processes
You get
- Written findings, shared with your leadership team
- A prioritised 90-day plan
- Quick wins you can act on this month
- Where AI can raise efficiency, output and quality
- A recommendation on the right marketing structure
03
Ongoing
Fractional CMO
Senior marketing leadership for as long as you need it: through a hire, alongside your team, or as your ongoing senior lead. Most engagements run for five to six months, at four to five days a month.
I take on
- Marketing strategy and budget ownership
- Direction of agencies and your team
- Measurement and reporting to leadership
- AI and automation built into workflows
- Recruiting and onboarding a permanent lead, when you are ready
You see
- Spend linked to leads, pipeline and revenue
- More output from the same team
- Budget moving to what works
- Strong foundations for the next stage
Built for the people who carry the decision.
Founders, CEOs and MDs of UK B2B businesses, including PE and VC-backed companies. You don’t need to be a marketer. You need to know what your marketing is doing for the business.
Most broden.ai engagements run for five to six months, at four to five days a month. Every engagement is shaped around what the business needs, so the scope is agreed after the diagnostic call and the month-one review.
An agency executes a brief. A fractional CMO sets the brief, owns the strategy and budget, holds agencies to account and reports to the leadership team on results. Many businesses use both, with the fractional CMO directing the agency.
Yes. Part of the role is working out what marketing structure the business needs, then shaping the job, supporting the search and onboarding the new hire so they inherit strong foundations.
Get an honest read on your marketing.
30 minutes. No pitch. You leave with the one thing worth fixing first.