How We Work
At broden.ai, we help growth-focused businesses cut through the noise with smarter marketing that delivers measurable commercial results. Whether you need a sharper marketing strategy, a growth audit to uncover untapped opportunities, or hands-on support to embed AI and automation — we deliver tailored solutions designed to scale what works and fix what doesn’t.
As a Fractional CMO and Growth Advisor, I work collaboratively with leadership teams to align marketing with business goals — bringing clarity, structure, and momentum to every stage of the journey.
Deep Discovery & Growth Diagnostics
We begin by understanding your business model, target audience, and current performance. This diagnostic approach highlights strengths, uncovers bottlenecks, and reveals hidden growth levers.
Data-Led Decision Making
Every recommendation is grounded in data — from attribution and funnel analytics to customer journey insight. We focus your marketing investment where it delivers the highest ROI.
Actionable & Agile Execution
We translate insight into action. Whether refining your positioning, building a scalable marketing plan, or implementing automation tools — we deliver clear, high-impact solutions that drive growth.
Continuous Optimisation
Marketing doesn’t stand still. We help you test, learn and refine as you scale — ensuring strategies evolve with performance, technology and customer behaviour.
Our Services
We help businesses drive growth with smart, data-driven marketing. Our services include marketing strategy, audits, and actionable marketing plans to ensure your efforts align with business goals. We specialise in media attribution and data-driven marketing implementation, giving you the insights and structure needed to maximise performance and ROI.
Marketing Growth Audits
A comprehensive analysis of your marketing efforts — identifying what’s working, what’s not, and where your biggest growth opportunities lie. Includes performance diagnostics, customer journey analysis, and competitor benchmarking.
Strategic Marketing Plans
We create actionable, outcome-driven strategies tailored to your business goals. Whether you're repositioning, scaling your acquisition efforts, or aligning internal teams, we bring clarity, structure, and strategic direction to your marketing.
AI & Automation in Marketing
We help businesses identify where AI and automation can streamline workflows, improve performance, and reduce wasted effort — from CRM triggers and reporting to content creation and media optimisation.
Media Attribution
Are you investing in the right channels? Our media attribution analysis helps you understand the true impact of your marketing spend, ensuring budget is allocated efficiently for maximum return. Gain visibility into which touch points drive conversions and optimise accordingly.
CRM & Retention Strategy
Customer growth doesn't stop at acquisition. We support CRM audits, lifecycle planning, journey mapping, and campaign strategy to help you increase retention, loyalty, and LTV.
Conversion Rate Optimisation (CRO)
Getting traffic is one thing—turning that traffic into customers is another. We help businesses maximise the value of their existing audience by optimising user journeys, improving website performance, and removing friction points that hinder conversions.