About
I’m Patrick Lynch. I help founders get more from their marketing.
I’ve spent over 20 years leading marketing teams and multi-million-pound budgets across ecommerce, fintech, SaaS and telecoms. I founded broden.ai to give UK B2B businesses the senior marketing leadership they need, combined with the AI tools that now make a small team far more effective.
I’m based in Teddington, south-west London, and work with clients across London and the UK, in person and remotely.
Brands I’ve worked with
- Ocado
- WorldRemit
- TalkTalk
- William Hill
- Simba Sleep
- Let’s Talk Talent
- EYESmart
- Thrive Partners
- TeachBack
- Ultra Commerce
- Northgate
- Interaction Design Foundation
How I work
Three things I hold to with every client.
Evidence over conviction
Most SMEs set marketing budgets on instinct. I start by finding out what is actually working, then move money accordingly.
Senior judgement, AI leverage
AI multiplies what a small team can do. Experienced judgement decides where it is worth using, and keeps quality high.
Foundations before tactics
Measurement, positioning and structure come first. New campaigns on weak foundations just spend money faster.
What clients say
“Patrick’s ability to bring clear, data‑driven insight together with practical, hands-on execution has given us a level of direction and confidence we had been searching for.”
Hermione Thomas, TeachBack
“He quickly got under the skin of our brand, brought clarity to our marketing strategy, and gave us tangible ways to drive growth.”
Jo Taylor, Managing Director, Let’s Talk Talent
“They have brought clarity, challenge, and practical expertise that helped us move from a strategy that wasn’t delivering to one that is now generating real results, leads and bottom line impact!”
Craig Howells, Client for two years
“He is thoughtful, proactive, and easy to work with, while also challenging us in the right way to make better decisions.”
S Li, Google review
Founders, CEOs and managing directors of UK B2B businesses, including PE and VC-backed companies, across sectors such as SaaS, fintech, professional services and ecommerce.
broden.ai is based in Teddington, south-west London. Patrick works with clients across London and the UK, in person and remotely.
A conversation with Patrick Lynch about your business, your marketing and what’s holding it back. You leave with an honest read on where things stand and the one thing worth fixing first. No pitch.
Get an honest read on your marketing.
30 minutes. No pitch. You leave with the one thing worth fixing first.