Insights
Growth insights
Practical thinking on marketing leadership, measurement and AI for UK B2B founders.
Fractional CMO vs Marketing Agency vs AI Tools: What Does Your Business Actually Need?
Most businesses do not waste marketing budget because they choose the wrong supplier. They waste it because they solve the wrong problem first. A…
The search box is closing. Most SMEs can see it. Few know what to do about it.
For twenty-five years, the deal was simple. You built a website, you earned a ranking, and Google sent you traffic. Position one meant clicks.…
You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost
“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency…
The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human
Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business…
What Is a Fractional CMO and Why UK Startups Are Hiring Them Instead of Full-Time Executives
Your marketing is either growing the business or it isn’t. For most UK startups and scale-ups, the honest answer is somewhere uncomfortable in the…
The People and Organisations Behind the Conversations
Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re…
Building a Movement, One Book at a Time
Another brilliant conversation last week, this time with Liberty Venn, the founder of the Children’s Book Project’s. Within minutes it becomes clear why this…
Leadership Resilience
For most of my career, I thought resilience was about pushing through.Absorbing more. Coping quietly. Getting on with things because that’s what the role…
AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down
AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte…
Smarter Recruitment. Stronger Schools
Over recent week’s I have spent time speaking with Hermione Thomas, the founder of TeachBack, and it is clear she has built something valuable…