Scene Setter As we advance further into the digital age, the convergence of Artificial Intelligence (AI) and marketing has transformed the landscape in unprecedented ways. No longer are marketers merely content creators; they are now architects of AI prompts that shape narratives and drive customer engagement. In 2025, mastering AI prompt engineering will not just […]
AI Prompt Engineering for Marketers: The 2025 Guide Read More »
Scene Setter Every founder and CMO knows that a strong value proposition can be the difference between a hesitant prospect and a loyal customer. However, in the fast-evolving B2B landscape, especially in the wake of digital transformation, articulating this value has become a significant challenge. I recently collaborated with a B2B firm struggling to differentiate
Harnessing AI: A Strategic Guide to Perfecting Your B2B Value Proposition Read More »
Opening Thoughts As marketers, we like to think that our tech stacks are the golden keys to unlocking growth and success. Yet, if you’ve spent any significant time in the martech world, you know that it often feels more like a Pandora’s box. With the myriad of platforms available, it’s easy to fall into traps
5 Common Martech Stack Fails (and How to Fix Them) Read More »
Scene Setter Imagine you are sitting at a round table with your fellow CMOs and Heads of Growth. The conversation revolves around how to scale your marketing efforts in a digital world that is evolving faster than your ability to adapt. You hear terms like ‘AI’, ‘automation’, ‘data analytics’, and ‘personalisation’ thrown around, but amidst
The AI Stack for Growth Marketers: Your Roadmap to Success Read More »
Let’s Begin In today’s data-driven world, marketing professionals are continuously challenged to decode the impact of various touchpoints within the customer journey. As businesses grow, so does the complexity of tracking consumer interactions across multiple platforms. This is where marketing attribution models come into play, providing a systematic way to assess which interactions contribute most
Understanding Marketing Attribution Models Read More »
Scene Setter As marketers, we pour our time, resources, and creativity into crafting the perfect marketing funnel. Yet, despite our best efforts, many funnels end up leaking potential customers like a sieve. This isn’t mere bad luck; it’s often a series of avoidable mistakes that derail the intended objectives. I’ve worked with brands to identify
Why Your Marketing Funnel Might Be Failing Read More »
Opening Thoughts As we venture into the complexities of 2025, the landscape of content production is evolving at an unprecedented rate. For CMOs and Heads of Content, the pressure to deliver engaging, high-quality content that resonates with audiences has never been more intense. This is where the integration of AI tools comes into play. After
5 AI Tools That Will Reshape Content Production in 2025 Read More »
Let’s Begin In today’s data-driven world, automation tools have become essential for streamlining processes and enhancing productivity. Whether you’re a CMO, marketing leader, or anyone seeking growth opportunities through automation, understanding the nuances of popular platforms like n8n, Make, and Zapier is crucial. This article delves into the features, flexibility, and unique offerings of each
Automation Tools Face-Off: n8n vs. Make vs. Zapier Read More »
Introduction In an era where data drives decision-making, understanding ‘marketing attribution’ has become imperative for growth leaders. As a seasoned marketing strategist who has led attribution transformation projects for high-growth startups, I’ve seen first-hand how a robust attribution model can reshape strategies, optimize budgets, and ultimately drive significant ROI. This guide aims to equip CMOs
Unlocking Growth Through Marketing Attribution: A Comprehensive Guide for Growth Leaders Read More »
Introduction In the fast-paced world of marketing, efficiency is more than a buzzword; it’s a critical element for success. As CMOs and marketing leaders face increasing demands for scalability and effectiveness, automation tools emerge as essential assets. Today, I will delve into one such tool—Make (formerly known as Integromat)—to evaluate its capabilities in driving automation
Maximising Efficiency: A Comprehensive Review of the Make Automation Tool Read More »