Fractional CMO · AI-informed marketing · UK B2B
Who is actually in charge of your marketing?
Maybe your marketing lead has moved on. Maybe you’ve never had one, and marketing sits with the founder, a junior team or an agency. Either way, money keeps going out and nobody senior is checking what comes back. I bring senior marketing leadership and AI together to get more from every pound you spend.
What month one answers
- Where is the budget actually going?
- Which channels drive revenue?
- What should we stop doing?
- Where should AI fit in?
Brands I’ve worked with
- Ocado
- WorldRemit
- TalkTalk
- William Hill
- Simba Sleep
- Let’s Talk Talent
- EYESmart
- Thrive Partners
- TeachBack
- Ultra Commerce
- Northgate
- Interaction Design Foundation
Sound familiar?
Marketing without a senior owner drifts. It usually shows up in one of four ways.
No line of sight
Busy marketing, no link to results
Campaigns run, agencies and AI tools get paid, and the reports look busy. But nobody can connect the spend to leads, pipeline or revenue.
The gap
Your marketing lead has moved on
Your CMO, marketing director or head of marketing has left. While you recruit, agencies and the team carry on with no one setting direction, and the spend keeps going out.
Never had one
Nobody senior has ever owned it
Marketing sits with the founder, a sales lead or a junior team, with agencies filling the gaps. Plenty of activity, not much clarity.
Outgrown
The setup no longer fits the business
You’ve raised, scaled or changed direction. The marketing that got you here was never designed for where you’re going.
Most SMEs don’t have a marketing execution problem. They have a marketing intelligence problem.
AI in your marketing
Senior judgement, multiplied by AI.
AI changes what a marketing budget can deliver. Used well, it means more output, sharper measurement and better results. Used badly, it’s more tools and more cost. I build it in where it moves the numbers.
01 Efficiency
Less time on repetitive work
Automate reporting, lead routing, campaign set-up and content workflows. Your team’s hours go on the work that needs judgement.
02 Output
More from the same team
More content, campaigns and tests from the same people and budget, without adding headcount.
03 Measurement
Spend linked to results
AI-assisted analysis makes attribution practical for an SME. You see which activity drives leads, pipeline and revenue.
04 Quality
Faster without getting worse
Senior strategy and human editing on top of AI speed. Brand, tone and accuracy stay in your control.
05 Results
Budget moves to what works
Decisions made on evidence rather than conviction, and made faster. More of your spend goes where it pays back.
And when buyers ask AI for a recommendation? Make sure your business is in the answer.
Senior leadership, sized to what you need.
Step 1 · Free
Diagnostic call
30 minutes. An honest read on where your marketing stands and the one thing worth fixing first.
Step 2 · Month one
Marketing review
Channel by channel: what’s working, what isn’t, and where the money actually goes, and where AI can do more of the work. You get a clear, prioritised plan.
Step 3 · Ongoing
Fractional CMO
I lead marketing for as long as you need: through a hire, alongside your team, or as your ongoing senior lead. Strong foundations first, then the high-impact changes.
Patrick Lynch · Founder
Senior marketing leadership, without a full-time hire.
Over 20 years leading marketing teams and multi-million-pound budgets across ecommerce, fintech, SaaS and telecoms. Now working as a fractional CMO for UK B2B founders, CEOs and MDs, including PE and VC-backed businesses.
“They have brought clarity, challenge, and practical expertise that helped us move from a strategy that wasn’t delivering to one that is now generating real results, leads and bottom line impact!”
Craig Howells, Client for two years
FAQs
Questions founders ask
Straight answers on fractional CMOs, AI and measuring what marketing returns.
A fractional CMO is a senior marketing leader who works with your business part time, usually a set number of days a month. You get board-level marketing strategy, budget ownership and team leadership without the cost of a full-time executive hire.
When your marketing lead has left and the search will take months, when nobody senior has ever owned marketing, or when spend is rising but you can’t link it to results. A fractional CMO gives you senior leadership now, and helps you decide what permanent role you actually need.
An agency executes a brief. A fractional CMO sets the brief, owns the strategy and budget, holds agencies to account and reports to the leadership team on results. Many businesses use both, with the fractional CMO directing the agency.
Used well, AI increases efficiency and output from the same team, makes it practical to measure which activity drives leads and revenue, and speeds up decisions. The key is senior oversight, so quality holds and AI spend goes where it pays back.
Start by connecting spend to outcomes: leads, pipeline and revenue by channel. broden.ai’s month-one marketing review does exactly this, showing what is working, what isn’t and where the budget should move.
A conversation with Patrick Lynch about your business, your marketing and what’s holding it back. You leave with an honest read on where things stand and the one thing worth fixing first. No pitch.
Get an honest read on your marketing.
30 minutes. No pitch. You leave with the one thing worth fixing first.