Marketing Audits

Case studies and step-by-step guides for auditing your marketing performance, data, martech stack, and customer journeys.

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The 5 Marketing Metrics That Actually Matter for Growth in 2025

Leave a Comment / Digital Marketing, Marketing Audits, Marketing Strategy, Performance Marketing /

Introduction: Beyond Vanity Metrics In 2025, where cookie deprecation and AI-driven insights are the norm, marketing strategies must evolve from the traditional clutches of vanity metrics. The mere 20% conversion rate reported by most companies hides a glaring truth: many metrics cherished today add little to genuine growth. As a Chief Marketing Officer guiding a […]

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Stalled Growth Engine

A Simple Framework for Diagnosing a Stalled Growth Engine

Leave a Comment / Marketing Audits, Marketing Strategy, Performance Marketing /

In today’s rapidly evolving marketplace, every founder and CMO knows the sinking feeling of witnessing a flatlined growth chart. It’s disheartening, often rooted in deep-seated issues that may not be immediately apparent. This stagnation can stem from various factors, including ineffective marketing strategies, misalignment in team objectives, or even unnoticed shifts in user behaviour. But

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