Search Engine Optimisation

Semantic Search

Future-Proofing Your Content: Optimising for AI Discovery Beyond SEO

Leave a Comment / AI Marketing, Search Engine Optimisation /

In the last decade, SEO has been the cornerstone of content discovery. Keywords, backlinks, technical structure — all carefully tuned to appease the Google gods and climb the search rankings. But something fundamental is changing. In 2025 and beyond, content is no longer just discovered through search engines — it’s increasingly surfaced by AI systems. […]

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From SEO to DEO

Revolutionising Marketing: From SEO to DEO – Optimising Content for the Age of AI

Leave a Comment / AI Marketing, Discovery Search Optimisation, Marketing Strategy, Search Engine Optimisation /

Historically, search optimisation was a game played by marketers and search engines. The primary tools? Clever copywriting, strategic keyword placement, and a bit of technical wizardry. Fast forward to today, and the playing field has drastically changed. Artificial intelligence (AI) is emerging as a transformative force, challenging the traditional rules of Search Engine Optimisation (SEO).

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