The 2026 Framework
Is your marketing actually working, or do you just hope it is?
A founder’s guide to understanding and evaluating your B2B marketing. Eleven parts, one scoring tool, and an honest answer to the question every agency dodges. Free, no strings.
11
Parts, one read
5
Pillars to score
2026
Data & AI shift
- UK B2B founders, CEOs & MDs
- 2025–2026 benchmark data
- No jargon
Get the framework
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What you’ll be able to answer
Six questions most owners can’t answer cleanly today
Most UK B2B SMEs aren’t under-marketed. They’re under-evidenced, spending against assumptions instead of signals. This guide gives you the lens to judge your own marketing, or your agency’s, rather than take anyone’s word for it.
- Am I spending the right amount?
- Am I in the right channels for who I sell to?
- Is my money working at the right stage of the buying journey?
- Where is the single biggest gap in what I do?
- What is AI actually changing, and what is hype?
- What should I fix first?
The evaluation spine
Score your marketing across five pillars
The framework gives you a simple 1–4 maturity score across the five areas almost every marketing decision sits inside, so you can see, in ten honest minutes, exactly where you stand.
01
Foundations
Positioning, ICP clarity, messaging. The base everything else pays to distribute.
02
Demand
How prospects discover you and how you create interest. The top of everything.
03
Conversion
What happens once interest exists. Where most SMEs quietly leak revenue.
04
Retention
Repeat business, referrals, reputation. The cheapest growth, most ignored.
05
Measurement
The evidence layer. What you can prove versus what you’re guessing at.
Who it’s for
Written for the person who carries the decision
Not marketers. You don’t need to run campaigns after reading it. You need to look at your marketing and judge whether it’s sound.
- Founders
- Owners
- CEOs
- Managing Directors
A free founder’s guide from broden.ai to understanding and evaluating your B2B marketing. It has eleven parts and a scoring tool that rates your marketing from 1 to 4 across five pillars: foundations, demand, conversion, retention and measurement.
Founders, owners, CEOs and managing directors of UK B2B businesses. It is written for the person who carries the decision, so you can judge whether your marketing, or your agency’s, is sound.
One honest read of about an hour, then around ten minutes to score your marketing across the five pillars.
Get the framework, then score yourself
It takes one honest hour. If you’d then like to pressure-test your scores with someone who does this for a living, that’s exactly what a free 30-minute diagnostic is for.