Insights
Marketing Strategy
Insights on building effective marketing strategies, aligning teams, and leading growth in B2B and B2C environments.
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology…
The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness
Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and…
Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet
For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share…
The ground beneath you can shift fast
The ground beneath you can shift fast. I took this photo in Cornwall. A simple warning sign beside an old mine shaft, a reminder…
Building Smarter: People, Policy, and Progress in the Age of AI
Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or…
How Google’s New Search Experience Is Reshaping SEO — And Why Your Strategy Needs a Major Overhaul
Google ’s AI-powered search evolution isn’t just another algorithm update — it’s a seismic shift changing how brands need to think about visibility, engagement,…
Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth
Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of…
The AI Divide: Who Really Benefits from the UK’s AI Gold Rush?
As billions pour into UK AI infrastructure, are we building an AI-powered economy for British business—or leasing it from Silicon Valley? The UK Government…
Think Small, Win Big: The Underdog Advantage in the AI Marketing Revolution
In today’s hyper-competitive market, the default assumption is that the biggest brands — with the biggest budgets — will dominate. But that assumption no…
Why Your Next Growth Channel Isn’t Digital — It’s Human
Marketing leaders today are grappling with a familiar set of challenges: rising acquisition costs, shrinking organic reach, and platforms that once delivered results now…