Insights
Marketing Strategy
Insights on building effective marketing strategies, aligning teams, and leading growth in B2B and B2C environments.
The cost of doing marketing has collapsed. The cost of getting it wrong hasn’t.
For most of my career, there was a clear line between what big brands could do and what SMEs could afford. TV was for…
Marketing has never moved faster. Most SMEs have nobody steering it.
Two things are true for most UK SMEs right now, and together they’re a problem. First, nobody senior owns marketing In most growing businesses,…
Adoption Is Not the Metric
Eighty-two percent of CEOs told Boston Consulting Group (BCG) this year that they are more optimistic about AI returns than they were twelve months…
Fractional CMO vs Marketing Agency vs AI Tools: What Does Your Business Actually Need?
Most businesses do not waste marketing budget because they choose the wrong supplier. They waste it because they solve the wrong problem first. A…
The search box is closing. Most SMEs can see it. Few know what to do about it.
For twenty-five years, the deal was simple. You built a website, you earned a ranking, and Google sent you traffic. Position one meant clicks.…
You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost
“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency…
The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human
Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business…
What Is a Fractional CMO and Why UK Startups Are Hiring Them Instead of Full-Time Executives
Your marketing is either growing the business or it isn’t. For most UK startups and scale-ups, the honest answer is somewhere uncomfortable in the…
The People and Organisations Behind the Conversations
Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re…
AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down
AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte…