March 2025

Growth Marketing

5 Questions Every Leadership Team Should Ask About Their Marketing Plans This April

Leave a Comment / Marketing Strategy /

April marks the start of the new financial year for many UK businesses. Sales targets are agreed, budgets allocated, and expectations set. If you’re in the leadership seat—whether CEO, COO, CFO or CMO —you’re already thinking: How are we going to hit these numbers? And while marketing often gets its moment in the boardroom, it’s […]

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broden IQ - marketing diagnostics

Why would I need you when I can just get a marketing plan from ChatGPT?

Leave a Comment / AI Marketing /

That one question stopped me in my tracks. I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions. And I’ve always believed that strategy beats tactics. But that comment got me thinking…💭 What if AI could actually help businesses uncover blind spots — not just pump out generic ideas?

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Workplace Collage

22 Years in London – A St. Patrick’s Day to Remember

Leave a Comment / Leadership /

St. Patrick’s Day is about tradition, but for me, it’s also about transformation.22 years ago, I stepped off a plane in London with no master plan—just an instinct that this city would shape my career. And it did. Since then, I’ve built my career helping businesses transform too—scaling brands, optimising growth, and making marketing work

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