St. Patrick’s Day is about tradition, but for me, it’s also about transformation.
22 years ago, I stepped off a plane in London with no master plan—just an instinct that this city would shape my career. And it did.
Since then, I’ve built my career helping businesses transform too—scaling brands, optimising growth, and making marketing work harder.
Why Digital & Marketing?
I’ve always been drawn to digital and marketing because they never stand still. The landscape shifts—new channels, behaviours, and technologies. The challenge of staying ahead and figuring things out has made this journey so rewarding.
From Startups to Scaling Household Brands
Each role in my career has been about solving real business challenges:
🔹 DGM → Where I learned to move fast, mastering SEO, Paid Search & Affiliates in a high-growth environment.
🔹 TalkTalk → Transformed digital into a core acquisition channel, reshaping how the business acquired customers.
🔹 WilliamHill → Developed data-driven marketing strategies in one of the most competitive industries.
🔹 Ocado Retail → When COVID sent demand through the roof, I managed communication strategy and website demand—maximising revenue while keeping customers satisfied. I wasn’t delivering food, but I did travel 15,000 miles to Hatfield that year.
🔹 Simba Sleep | B Corp™ → Scaled acquisition, optimised digital marketing, and secured key TV sponsorships to boost brand impact.
A Huge Thank You
No career happens in isolation. The teams at DGM, TalkTalk, William Hill, Ocado Retail, WorldRemit, Simba Sleep, and partners like T&Pm, dentsu, iProspect, Google, Meta, TikTok, Snap Inc., Awin Global —you’ve made this journey what it is. The best results always come from great teams.
What’s Next?
I now help businesses cut through marketing complexity and drive measurable growth. If you’re struggling with:
✅ Rising acquisition costs and lower ROI from paid channels.
✅ A digital strategy that isn’t translating into real business growth.
✅ Retention and CRM strategies that aren’t delivering customer lifetime value.
✅ An organic strategy that’s struggling to get traction.
…then let’s chat. broden.ai
I’ve helped brands unlock new growth opportunities, optimise underperforming channels, and turn marketing into a true revenue driver. Let’s make your marketing work harder for you.
🎯 And a challenge for you—
I’ve put together a collage of workplace photos from the last 22 years. Think you can match them all to the right companies?
The person with the most correct answers wins a pint of Guinness on me. ☘️🍻
Also a big shout out to the one and only Johnny Maher who started me on this journey!
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