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Why would I need you when I can just get a marketing plan from ChatGPT?

broden IQ - marketing diagnostics

That one question stopped me in my tracks.

I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions. And I’ve always believed that strategy beats tactics.

But that comment got me thinking…
💭 What if AI could actually help businesses uncover blind spots — not just pump out generic ideas?

So I built something:
👉 broden IQ — a free, AI-powered marketing diagnostic tool.

In less than 10 minutes, it gives you a personalised report showing:

✅ What’s working
✅ What’s missing
✅ And where to focus next to unlock growth

It’s fast, useful, and built from real-world marketing experience — not fluff.
This is broden IQ v1 — a working prototype, turned around after quite a few late nights.

There’s a roadmap ahead (better diagnostics, benchmarking, channel insight, next-step automation…) but already it can help teams step back, get clarity, and take action.

🔍 I built this because I love helping businesses scale.
🤖 And I believe AI should amplify human thinking, not replace it.
🚀 Now I’d love your help taking it further.

Here’s how you can support:
🔗 Try it → https://www.broden.ai
🔁 Repost or share this with your network
🌐 Link to it from your site or newsletter
📊 Use it — real data will drive better insights
🧠 Give feedback — what would you improve?

👋 If you’re looking for clarity, direction, or a fresh perspective on your marketing — I’d love to chat.

Drop me a message or connect if you’d like to explore how I can help your business grow.

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Frequently asked questions

What is broden IQ?

broden IQ is a free, AI-powered marketing diagnostic tool from broden.ai. In less than 10 minutes it produces a personalised report showing what is working in your marketing, what is missing and where to focus next to unlock growth. It is built from real-world marketing experience, and was launched as a first working version.

Why use an AI marketing diagnostic instead of asking ChatGPT for a marketing plan?

A diagnostic is designed to uncover the blind spots in your own marketing rather than produce generic ideas. broden IQ is built from real-world marketing experience to help teams step back, get clarity and decide what to act on. The view behind it is that AI should amplify human thinking, not replace it.

Patrick Lynch

Patrick Lynch

Founder of broden.ai. Fractional CMO with 20+ years leading marketing at Ocado, WorldRemit, TalkTalk and more. About Patrick

Who is actually in charge of your marketing?

Book a free 30-minute diagnostic. You leave with an honest read on where your marketing stands and the one thing worth fixing first.