About Broden
broden.ai is a marketing consultancy led by Patrick Lynch, a seasoned marketing leader with over 20 years of experience driving growth for D2C, B2C, and B2B brands. Having led large teams, managed multi-million-pound budgets, and developed high-impact campaigns across global businesses, Patrick brings a unique blend of strategic vision and hands-on execution to help businesses unlock their full marketing potential.
Patrick has worked with businesses ranging from high-growth startups to large enterprises, delivering measurable success through:
Customer Growth & Lifecycle Marketing
Proven success in managing onboarding, upselling, engagement, and retention campaigns for multi-million customer bases, ensuring sustainable revenue growth.
Strategic Marketing Leadership
Extensive experience in developing comprehensive marketing strategies that align with business goals and deliver measurable ROI.
Multi-Channel Execution
Expertise across both owned and paid media, optimising performance across:
- Digital Channels: Paid Search, SEO, Affiliates, Social, Programmatic, Influencers
- Traditional Media: TV, Radio, Press, Out-of-Home (OOH)
Content Marketing & Brand Storytelling
Creating compelling, high-value content that builds brand authority, engages audiences, and supports conversion across multiple channels.
Leveraging Martech, Data & Measurement
At broden.ai, marketing isn’t just about execution—it’s about making data-driven decisions that maximise performance. Patrick has deep expertise in MarTech implementation, helping businesses integrate the right tools to improve automation, personalisation, and performance tracking.
With a strong focus on data and measurement, broden.ai ensures marketing efforts are tracked, analysed, and continually optimised. From performance measurement and attribution modelling to real-time analytics, every strategy is backed by insights that drive real business impact.
From Strategy to Execution
broden.ai combines high-level strategic insight with deep executional knowledge, ensuring every marketing investment is optimised for maximum impact. From early-stage startups to established enterprises, Broden has a track record of scaling marketing efforts, improving performance, and delivering winning campaigns across industries such as eCommerce, SaaS, fintech, and retail.
Why Work With Broden?
At broden.ai, marketing isn’t just about execution—it’s about making data-driven decisions that maximise performance. Patrick has deep expertise in MarTech implementation, helping businesses integrate the right tools to improve automation, personalisation, and performance tracking.