Last Updated: 14 March 2025
Broden.ai Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, chatbot, and related services (collectively, the "Services").
1. Information We Collect
We collect personal and non-personal data in the following ways:
1.1 Information You Provide Directly
- When you use our chatbot, we collect the information you input, including but not limited to marketing challenges, business details, and contact information.
- When you contact us via email or our website, we may collect your name, email address, and other details you provide.
1.2 Information We Collect Automatically
- Cookies & Tracking Technologies: We use cookies and analytics tools to track website usage and improve our Services.
- Log Data: We collect information about your interactions with our Services, such as IP addresses, browser types, and access timestamps.
1.3 Information from Third Parties
- We may receive data from service providers, such as analytics platforms, that help us understand user interactions.
2. How We Use Your Information
We process collected data for the following purposes:
- To operate, maintain, and improve our chatbot and Services.
- To analyse marketing challenges submitted through the chatbot and generate marketing diagnostic reports.
- To communicate with users via email regarding their submissions and reports.
- To enhance user experience and website performance.
- To comply with legal obligations.
3. Data Sharing & Disclosure
We do not sell or rent personal data. However, we may share data with:
- Service Providers: Third-party providers that help us operate our Services (e.g., hosting, analytics, and email services).
- Legal Compliance: If required by law, we may disclose data to comply with legal obligations or enforce our terms.
- Business Transfers: In case of mergers, acquisitions, or asset sales, data may be transferred.
4. Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy. Chatbot input data is stored securely and retained for analysis and reporting purposes before deletion in accordance with our internal policies.
5. Your Rights Under GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Access your personal data.
- Request correction or deletion of your data.
- Object to or restrict processing of your data.
- Withdraw consent for processing where applicable.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO).
To exercise these rights, contact us at info@broden.ai.
6. Data Security
We implement security measures to protect personal data from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission is completely secure, and we cannot guarantee absolute security.
7. Third-Party Links
Our website may contain links to external sites. We are not responsible for their privacy practices and encourage you to review their policies.
8. Legal Basis for Processing Data
We process personal data based on the following legal grounds under UK GDPR:
- Consent: Where you have given explicit consent (e.g., subscribing to communications).
- Contractual Necessity: Where processing is necessary to fulfil our contractual obligations.
- Legal Obligation: When processing is required for compliance with legal requirements.
- Legitimate Interests: Where we have a legitimate interest in processing data for business or operational purposes, provided it does not override your rights.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be communicated via our website.
10. Contact Information
If you have any questions about this Privacy Policy, please contact us at:
Email: info@broden.ai
Website: https://broden.ai
By using Broden.ai, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.