Insights
Growth insights
Practical thinking on marketing leadership, measurement and AI for UK B2B founders.
How Trump’s Tariffs Could Spark Growth for UK and European Businesses
If a Trump action figure costs $100 in the US… what would it cost to import into other countries under the current tariffs? Well,…
Unleashing the Power of Automation: A Comprehensive Review of n8n
Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space…
Trump’s Tariffs Are a Wake-Up Call: Where UK Businesses Should Focus Now
Uncertainty isn’t going away. Here’s how to sharpen your marketing, protect performance, and accelerate out of the slump. The announcement of new US tariffs…
5 Questions Every Leadership Team Should Ask About Their Marketing Plans This April
April marks the start of the new financial year for many UK businesses. Sales targets are agreed, budgets allocated, and expectations set. If you’re…
Why would I need you when I can just get a marketing plan from ChatGPT?
That one question stopped me in my tracks. I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions.…
22 Years in London – A St. Patrick’s Day to Remember
St. Patrick’s Day is about tradition, but for me, it’s also about transformation.22 years ago, I stepped off a plane in London with no…
Making Every Pound Count
In today’s challenging economic climate, every marketing pound must work harder. With tighter budgets, it’s essential to focus on strategies that deliver measurable results…
Is There Light at the End of the Tunnel?
Is There Light at the End of the Tunnel? Attribution has become a dirty word in marketing. Once the key to understanding marketing effectiveness,…
Passionate People Who Make a Difference
Working with Passionate People Who Make a Difference When I joined TalkTalk, I quickly realised I had stepped into a company with an identity…
What Ultimate Frisbee Taught Me About Digital Marketing
What 20 Years of Ultimate Frisbee Taught Me About Digital Marketing, Leadership & Growth For the past 20 years, I’ve chased a flying disc…