Insights
AI Marketing
Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology…
Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet
For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share…
Rewiring Discovery: How AI Is Changing the Way We’re Found
Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More…
Building Smarter: People, Policy, and Progress in the Age of AI
Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or…
Modular AI, measurable Impact
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest…
The Hidden Costs of “FREE” AI Tools for SMEs
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many…
Not Every Job Needs a Giant: How to Pick the Right-Sized AI
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds…
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their…
The Agentic Era: Why Multi‑Step AI Agents Will Replace Campaigns with Autonomous Growth Loops
The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The…
AI in the UK: Growth at the Top, Strain at the Edges
Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in…