Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.
Scene Setter As we advance further into the digital age, the convergence of Artificial Intelligence (AI) and marketing has transformed the landscape in unprecedented ways. No longer are marketers merely content creators; they are now architects of AI prompts that shape narratives and drive customer engagement. In 2025, mastering AI prompt engineering will not just […]
AI Prompt Engineering for Marketers: The 2025 Guide Read More »
Scene Setter Every founder and CMO knows that a strong value proposition can be the difference between a hesitant prospect and a loyal customer. However, in the fast-evolving B2B landscape, especially in the wake of digital transformation, articulating this value has become a significant challenge. I recently collaborated with a B2B firm struggling to differentiate
Harnessing AI: A Strategic Guide to Perfecting Your B2B Value Proposition Read More »
Scene Setter Imagine you are sitting at a round table with your fellow CMOs and Heads of Growth. The conversation revolves around how to scale your marketing efforts in a digital world that is evolving faster than your ability to adapt. You hear terms like ‘AI’, ‘automation’, ‘data analytics’, and ‘personalisation’ thrown around, but amidst
The AI Stack for Growth Marketers: Your Roadmap to Success Read More »
Opening Thoughts As we venture into the complexities of 2025, the landscape of content production is evolving at an unprecedented rate. For CMOs and Heads of Content, the pressure to deliver engaging, high-quality content that resonates with audiences has never been more intense. This is where the integration of AI tools comes into play. After
5 AI Tools That Will Reshape Content Production in 2025 Read More »
Let’s Begin In today’s data-driven world, automation tools have become essential for streamlining processes and enhancing productivity. Whether you’re a CMO, marketing leader, or anyone seeking growth opportunities through automation, understanding the nuances of popular platforms like n8n, Make, and Zapier is crucial. This article delves into the features, flexibility, and unique offerings of each
Automation Tools Face-Off: n8n vs. Make vs. Zapier Read More »
Introduction In the fast-paced world of marketing, efficiency is more than a buzzword; it’s a critical element for success. As CMOs and marketing leaders face increasing demands for scalability and effectiveness, automation tools emerge as essential assets. Today, I will delve into one such tool—Make (formerly known as Integromat)—to evaluate its capabilities in driving automation
Maximising Efficiency: A Comprehensive Review of the Make Automation Tool Read More »
Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space is n8n, an open-source workflow automation tool that empowers teams to connect apps and automate intricate workflows without diving deep into code. As a seasoned marketer, I’ve witnessed firsthand how n8n
Unleashing the Power of Automation: A Comprehensive Review of n8n Read More »
That one question stopped me in my tracks. I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions. And I’ve always believed that strategy beats tactics. But that comment got me thinking…💭 What if AI could actually help businesses uncover blind spots — not just pump out generic ideas?
Why would I need you when I can just get a marketing plan from ChatGPT? Read More »
Artificial Intelligence (A) is transforming performance marketing, offering unprecedented opportunities to connect with customers, refine targeting, and drive impressive returns on investment. However, adopting AI wholesale comes with its own set of challenges and considerations. By 2025, businesses that fail to leverage AI may find themselves outpaced by competitors who understand how to integrate