Insights
AI Marketing
Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.
The search box is closing. Most SMEs can see it. Few know what to do about it.
For twenty-five years, the deal was simple. You built a website, you earned a ranking, and Google sent you traffic. Position one meant clicks.…
You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost
“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency…
The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human
Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business…
The People and Organisations Behind the Conversations
Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re…
AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down
AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte…
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology…
Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet
For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share…
Rewiring Discovery: How AI Is Changing the Way We’re Found
Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More…
Building Smarter: People, Policy, and Progress in the Age of AI
Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or…
Modular AI, measurable Impact
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest…