AI Marketing

Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.

The search box is closing. Most SMEs can see it. Few know what to do about it.

Leave a Comment / AI Marketing, Digital Marketing, Marketing Strategy /

For twenty-five years, the deal was simple. You built a website, you earned a ranking, and Google sent you traffic. Position one meant clicks. Clicks meant leads. The whole edifice of small-business marketing rested on that exchange. That deal is being quietly torn up. Most SME owners can feel it happening. They’ve watched the AI […]

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Your Marketing Set-up

You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost

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“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency pitched well at the right moment. A marketing hire came recommended. A platform got added because a competitor was using it. A retainer got renewed because cancelling felt risky. And slowly,

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AI Marketing Automation

The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human

Leave a Comment / AI Marketing, B2B Growth, Marketing Automation, Marketing Strategy, Martech & Tools /

Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business growth, and 44% rank marketing as their single biggest priority. Yet the same research shows that only 38% are actually using AI for marketing on a weekly basis, and UK government

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The People and Organisations Behind the Conversations

The People and Organisations Behind the Conversations

Leave a Comment / AI Marketing, Leadership, Marketing Leadership, Marketing Strategy /

Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re building, but how they’re approaching it. In cybersecurity, conversations with Riverside Court Consulting Ltd and Bryan Altimas reframed how I think about security altogether. Less as a technical safeguard, more as

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AI Investment Is Surging

AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down

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AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte and others. The world is not easing into the AI era. It is sprinting. Gartner expects global spending on AI technologies to reach roughly one point five trillion dollars in 2025.

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Adobe’s SEMRush Acquisition

Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection

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Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology worlds. On paper, it is a straightforward deal. Adobe adds a well known SEO and digital visibility platform to its marketing suite. SEMRush gains a deep pocketed owner with enterprise distribution.

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Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

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For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share it on Facebook or TikTok, and if you’re a marketer, you measure the journey in impressions, reach, and conversions. Traffic has been the heartbeat of the digital economy, the universal signal

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Rewiring Discovery: How AI Is Changing the Way We’re Found

Rewiring Discovery: How AI Is Changing the Way We’re Found

Leave a Comment / AI Marketing, Discovery Search Optimisation, Search Engine Optimisation /

Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More than half of Google searches already include AI summaries, expected to reach 75% by 2028. That means your customer may get everything they need without ever clicking through to your site.

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Building Smarter: People, Policy, and Progress in the Age of AI

Building Smarter: People, Policy, and Progress in the Age of AI

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Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts

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