Insights
Growth insights
Practical thinking on marketing leadership, measurement and AI for UK B2B founders.
Building Smarter: People, Policy, and Progress in the Age of AI
Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or…
Building Progress Through Policy
Another great conversation yesterday, this time with Clare Dobson from The Policy Key. I’ve been catching up with Clare over the past year and…
Modular AI, measurable Impact
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest…
The Hidden Costs of “FREE” AI Tools for SMEs
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many…
Not Every Job Needs a Giant: How to Pick the Right-Sized AI
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds…
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their…
The Agentic Era: Why Multi‑Step AI Agents Will Replace Campaigns with Autonomous Growth Loops
The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The…
AI in the UK: Growth at the Top, Strain at the Edges
Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in…
How Google’s New Search Experience Is Reshaping SEO — And Why Your Strategy Needs a Major Overhaul
Google ’s AI-powered search evolution isn’t just another algorithm update — it’s a seismic shift changing how brands need to think about visibility, engagement,…
Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth
Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of…