If a Trump action figure costs $100 in the US… what would it cost to import into other countries under the current tariffs? Well, here’s what that same $100 product might end up costing once tariffs are applied: These are more than just numbers on a chart — they represent a serious pricing challenge. Tariffs […]
How Trump’s Tariffs Could Spark Growth for UK and European Businesses Read More »
Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space is n8n, an open-source workflow automation tool that empowers teams to connect apps and automate intricate workflows without diving deep into code. As a seasoned marketer, I’ve witnessed firsthand how n8n
Unleashing the Power of Automation: A Comprehensive Review of n8n Read More »
Uncertainty isn’t going away. Here’s how to sharpen your marketing, protect performance, and accelerate out of the slump. The announcement of new US tariffs yesterday – sweeping, aggressive and immediate – might feel like a distant geopolitical issue. But for UK businesses, the ripple effects are real. Market jitters. Supply chain shocks. Shifting customer behaviour.
Trump’s Tariffs Are a Wake-Up Call: Where UK Businesses Should Focus Now Read More »
April marks the start of the new financial year for many UK businesses. Sales targets are agreed, budgets allocated, and expectations set. If you’re in the leadership seat—whether CEO, COO, CFO or CMO —you’re already thinking: How are we going to hit these numbers? And while marketing often gets its moment in the boardroom, it’s
5 Questions Every Leadership Team Should Ask About Their Marketing Plans This April Read More »
That one question stopped me in my tracks. I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions. And I’ve always believed that strategy beats tactics. But that comment got me thinking…💭 What if AI could actually help businesses uncover blind spots — not just pump out generic ideas?
Why would I need you when I can just get a marketing plan from ChatGPT? Read More »
St. Patrick’s Day is about tradition, but for me, it’s also about transformation.22 years ago, I stepped off a plane in London with no master plan—just an instinct that this city would shape my career. And it did. Since then, I’ve built my career helping businesses transform too—scaling brands, optimising growth, and making marketing work
22 Years in London – A St. Patrick’s Day to Remember Read More »
In today’s challenging economic climate, every marketing pound must work harder. With tighter budgets, it’s essential to focus on strategies that deliver measurable results across all types of organisations – whether D2C, B2C, B2B, or Local. I’ve put together a carousel that outlines areas of focus to ensure your marketing is driving the right outcomes:
Making Every Pound Count Read More »
Is There Light at the End of the Tunnel? Attribution has become a dirty word in marketing. Once the key to understanding marketing effectiveness, it’s now riddled with complexity, contradictions, and bias. In-channel and incremental testing provide useful insights but are more tactical and fail to capture the full picture of marketing effectiveness. Digital attribution
Is There Light at the End of the Tunnel? Read More »
Working with Passionate People Who Make a Difference When I joined TalkTalk, I quickly realised I had stepped into a company with an identity crisis. On my first day, I met people who introduced themselves as coming from Carphone Warehouse (Now Currys plc), Tiscali, Onetel, and AOL. Yet, I thought I’d joined TalkTalk. What followed
Passionate People Who Make a Difference Read More »
What 20 Years of Ultimate Frisbee Taught Me About Digital Marketing, Leadership & Growth For the past 20 years, I’ve chased a flying disc across fields, made impossible catches (and missed a few), and learned more than I ever expected—not just about the game, but about teamwork, adaptability, and strategy.Turns out, Ultimate Frisbee and digital
What Ultimate Frisbee Taught Me About Digital Marketing Read More »