For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share it on Facebook or TikTok, and if you’re a marketer, you measure the journey in impressions, reach, and conversions. Traffic has been the heartbeat of the digital economy, the universal signal […]
Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet Read More »
Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More than half of Google searches already include AI summaries, expected to reach 75% by 2028. That means your customer may get everything they need without ever clicking through to your site.
Rewiring Discovery: How AI Is Changing the Way We’re Found Read More »
The ground beneath you can shift fast. I took this photo in Cornwall. A simple warning sign beside an old mine shaft, a reminder of an industry that once powered the region. At its peak, mining shaped Cornwall’s entire economy and communities. But when global prices fell and resources dried up, everything changed. Those who
Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts
Building Smarter: People, Policy, and Progress in the Age of AI Read More »
Another great conversation yesterday, this time with Clare Dobson from The Policy Key. I’ve been catching up with Clare over the past year and have been genuinely impressed by the pace and focus she’s built around net zero and cyber security. Recently she joined a panel at the The Labour Party Conference fringe, bringing real-world
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest challenges in marketing right now, how to make AI deliver real, measurable value. Robert’s background is in mathematics and marketing effectiveness, and for years he’s helped brands cut through the noise
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many SMEs, operating on tight budgets, jump at these free solutions. But as the old saying goes, “if it’s free, you’re the product” — and in the case of AI, free can
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds to reply, adoption drops, and soon everyone’s wondering if AI was just hype. Here’s the mistake: reaching straight for the biggest model you can buy. Bigger isn’t always better. In fact,
Not Every Job Needs a Giant: How to Pick the Right-Sized AI Read More »
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their content is “very effective.” That gap tells the story: more output, less impact. The culprit is shovelware — content created to hit a schedule, not change a mind. It looks polished,
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read Read More »
The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The problem isn’t execution. It’s the ground moving under our feet. Retargeting is anaemic, attribution is fiction, and CFOs want ROI, not dashboards. You feel the shift, but where’s the playbook? 2025