Insights
Growth insights
Practical thinking on marketing leadership, measurement and AI for UK B2B founders.
The People and Organisations Behind the Conversations
Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re…
Building a Movement, One Book at a Time
Another brilliant conversation last week, this time with Liberty Venn, the founder of the Children’s Book Project’s. Within minutes it becomes clear why this…
Leadership Resilience
For most of my career, I thought resilience was about pushing through.Absorbing more. Coping quietly. Getting on with things because that’s what the role…
AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down
AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte…
Smarter Recruitment. Stronger Schools
Over recent week’s I have spent time speaking with Hermione Thomas, the founder of TeachBack, and it is clear she has built something valuable…
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology…
The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness
Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and…
Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet
For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share…
Rewiring Discovery: How AI Is Changing the Way We’re Found
Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More…
The ground beneath you can shift fast
The ground beneath you can shift fast. I took this photo in Cornwall. A simple warning sign beside an old mine shaft, a reminder…