Insights
Martech & Tools
Reviews and comparisons of marketing tools—from CRMs to personalisation engines—to help teams choose the right stack.
The tools stopped being the problem
Claude for Small Business, and the uncomfortable question it raises for SME marketing. Most SME founders I work with have an AI tab open…
You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost
“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency…
The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human
Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business…
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology…
Modular AI, measurable Impact
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest…
The Hidden Costs of “FREE” AI Tools for SMEs
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many…
Not Every Job Needs a Giant: How to Pick the Right-Sized AI
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds…
The Bloated Martech Stack: Why You’re Paying for Complexity, Not Results
It always starts with good intentions. A new platform promises to fix your attribution gaps. Another promises smarter automation. A third offers real-time customer…
Your 2025 Roadmap: A Strategic Guide to Implementing AI Tools in Your Martech Stack
Your martech stack is no longer just a support system for your marketing—it’s the growth engine, data powerhouse, and decision-making compass of your business.…
Unraveling the Mess: How Your Marketing Tech Stack Could Be Costing You More Than You Know
Introduction: The CMO’s Dilemma Imagine this: It’s 2025, and you, a seasoned CMO, are chatting with a dynamic startup founder over coffee. The topic…