August 2025

The Agentic Era

The Agentic Era: Why Multi‑Step AI Agents Will Replace Campaigns with Autonomous Growth Loops

Leave a Comment / AI Marketing, Content Marketing, Marketing Automation /

The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The problem isn’t execution. It’s the ground moving under our feet. Retargeting is anaemic, attribution is fiction, and CFOs want ROI, not dashboards. You feel the shift, but where’s the playbook? 2025 […]

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Ai Demographics

AI in the UK: Growth at the Top, Strain at the Edges

Leave a Comment / AI Marketing, B2B Growth /

Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in revenues, employing more than 64,000 people, and contributing £5.8 billion in Gross Value Added (GVA). In 2024, the sector’s market value surged to an estimated £72 billion, placing Britain firmly as

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