About Patrick
With over 20 years’ experience driving growth for ambitious brands, I’ve led media and marketing strategy across both online and offline channels — from global TV and radio campaigns to performance marketing, automation and digital content.
I bring hands-on expertise across the full digital mix, including:
SEO, Paid Search, Paid Social, Programmatic, Affiliates, Organic Social, Email Marketing, CRM, and Content Marketing.
I’ve delivered measurable results at scale for industry leaders including, William Hill, TalkTalk, Ocado, and WorldRemit, helping teams unlock efficiency, scale and sustainable customer growth.
You Didn’t Design Your Marketing Setup. You Inherited It – And AI Is Exposing the Cost
“Most founders I speak to have never sat down and deliberately decided what their marketing structure should look like. It just happened.” An agency pitched well at the right moment….
The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human
Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business growth, and 44% rank marketing as…
What Is a Fractional CMO and Why UK Startups Are Hiring Them Instead of Full-Time Executives
Your marketing is either growing the business or it isn’t. For most UK startups and scale-ups, the honest answer is somewhere uncomfortable in the middle: activity is happening, but nobody…
The People and Organisations Behind the Conversations
Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re building, but how they’re approaching it….
Building a Movement, One Book at a Time
Another brilliant conversation last week, this time with Liberty Venn, the founder of the Children’s Book Project’s. Within minutes it becomes clear why this charity has grown into one of…
Leadership Resilience
For most of my career, I thought resilience was about pushing through.Absorbing more. Coping quietly. Getting on with things because that’s what the role demanded. And if I’m honest, that…
AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down
AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte and others. The world is not…
Smarter Recruitment. Stronger Schools
Over recent week’s I have spent time speaking with Hermione Thomas, the founder of TeachBack, and it is clear she has built something valuable in the education space. A solution…
Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection
Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology worlds. On paper, it is a…
The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness
Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and more focused. And then there is…