Discovery Search Optimisation

Rewiring Discovery: How AI Is Changing the Way We’re Found

Rewiring Discovery: How AI Is Changing the Way We’re Found

Leave a Comment / AI Marketing, Discovery Search Optimisation, Search Engine Optimisation /

Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More than half of Google searches already include AI summaries, expected to reach 75% by 2028. That means your customer may get everything they need without ever clicking through to your site. […]

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From SEO to DEO

Revolutionising Marketing: From SEO to DEO – Optimising Content for the Age of AI

Leave a Comment / AI Marketing, Discovery Search Optimisation, Marketing Strategy, Search Engine Optimisation /

Historically, search optimisation was a game played by marketers and search engines. The primary tools? Clever copywriting, strategic keyword placement, and a bit of technical wizardry. Fast forward to today, and the playing field has drastically changed. Artificial intelligence (AI) is emerging as a transformative force, challenging the traditional rules of Search Engine Optimisation (SEO).

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