Martech & Tools

Reviews and comparisons of marketing tools—from CRMs to personalisation engines—to help teams choose the right stack.

Visual concept for: Comparison of n8n, Make & Zapier – Conceptual B2B marketing automation scene

Automation Tools Face-Off: n8n vs. Make vs. Zapier

Let’s Begin In today’s data-driven world, automation tools have become essential for streamlining processes and enhancing productivity. Whether you’re a CMO, marketing leader, or anyone seeking growth opportunities through automation, understanding the nuances of popular platforms like n8n, Make, and Zapier is crucial. This article delves into the features, flexibility, and unique offerings of each […]

Automation Tools Face-Off: n8n vs. Make vs. Zapier Read More »

Visual concept for: Unlocking Growth Through Marketing Attribution: A Comprehensive Guide for Growth

Unlocking Growth Through Marketing Attribution: A Comprehensive Guide for Growth Leaders

Introduction In an era where data drives decision-making, understanding ‘marketing attribution’ has become imperative for growth leaders. As a seasoned marketing strategist who has led attribution transformation projects for high-growth startups, I’ve seen first-hand how a robust attribution model can reshape strategies, optimize budgets, and ultimately drive significant ROI. This guide aims to equip CMOs

Unlocking Growth Through Marketing Attribution: A Comprehensive Guide for Growth Leaders Read More »

Visual concept for: Maximising Efficiency: A Comprehensive Review of the Make Automation Tool in mod

Maximising Efficiency: A Comprehensive Review of the Make Automation Tool

Introduction In the fast-paced world of marketing, efficiency is more than a buzzword; it’s a critical element for success. As CMOs and marketing leaders face increasing demands for scalability and effectiveness, automation tools emerge as essential assets. Today, I will delve into one such tool—Make (formerly known as Integromat)—to evaluate its capabilities in driving automation

Maximising Efficiency: A Comprehensive Review of the Make Automation Tool Read More »

Visual concept for: Unleashing the Power of Automation: A Comprehensive Review of n8n in modern flat

Unleashing the Power of Automation: A Comprehensive Review of n8n

Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space is n8n, an open-source workflow automation tool that empowers teams to connect apps and automate intricate workflows without diving deep into code. As a seasoned marketer, I’ve witnessed firsthand how n8n

Unleashing the Power of Automation: A Comprehensive Review of n8n Read More »