Revolutionising Marketing: From SEO to DEO – Optimising Content for the Age of AI

Leave a Comment / AI Marketing, Discovery Search Optimisation, Marketing Strategy, Search Engine Optimisation /

Historically, search optimisation was a game played by marketers and search engines. The primary tools? Clever copywriting, strategic keyword placement, and a bit of technical wizardry. Fast forward to today, and the playing field has drastically changed. Artificial intelligence (AI) is emerging as a transformative force, challenging the traditional rules of Search Engine Optimisation (SEO). […]

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