About Patrick
With over 20 years’ experience driving growth for ambitious brands, I’ve led media and marketing strategy across both online and offline channels — from global TV and radio campaigns to performance marketing, automation and digital content.
I bring hands-on expertise across the full digital mix, including:
SEO, Paid Search, Paid Social, Programmatic, Affiliates, Organic Social, Email Marketing, CRM, and Content Marketing.
I’ve delivered measurable results at scale for industry leaders including, William Hill, TalkTalk, Ocado, and WorldRemit, helping teams unlock efficiency, scale and sustainable customer growth.
The Hidden Costs of “FREE” AI Tools for SMEs
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many SMEs, operating on tight budgets, jump…
Not Every Job Needs a Giant: How to Pick the Right-Sized AI
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds to reply, adoption drops, and soon…
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their content is “very effective.” That gap…
The Agentic Era: Why Multi‑Step AI Agents Will Replace Campaigns with Autonomous Growth Loops
The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The problem isn’t execution. It’s the ground…
AI in the UK: Growth at the Top, Strain at the Edges
Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in revenues, employing more than 64,000 people,…
How Google’s New Search Experience Is Reshaping SEO — And Why Your Strategy Needs a Major Overhaul
Google ’s AI-powered search evolution isn’t just another algorithm update — it’s a seismic shift changing how brands need to think about visibility, engagement, and conversion. Recent research from BrightEdge…
Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth
Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of a landing page, convinced these tweaks…
The AI Divide: Who Really Benefits from the UK’s AI Gold Rush?
As billions pour into UK AI infrastructure, are we building an AI-powered economy for British business—or leasing it from Silicon Valley? The UK Government has made AI a centrepiece of…
The AI Narrative Won’t Save You From a Weak Roadmap
Intel is making a big bet, and it’s not on chips. It’s on the power of narrative. Last week, the semiconductor giant announced a sweeping restructuring of its marketing function,…
Future-Proofing Your Content: Optimising for AI Discovery Beyond SEO
In the last decade, SEO has been the cornerstone of content discovery. Keywords, backlinks, technical structure — all carefully tuned to appease the Google gods and climb the search rankings….