Marketing Leadership

Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and more focused. And then there is the version we are starting to see more often as we head towards 2026, the one where businesses quietly hollow themselves out while believing they

Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of a landing page, convinced these tweaks will unlock growth. Meanwhile, the fundamentals that actually determine success remain overlooked. This isn’t because leaders don’t care. It’s because some aspects of business feel

Marketing Has Lost Its Way — And Its Audience Modern marketing teams are under pressure to do more, with less — and faster. But somewhere between the campaign calendars and the tech stacks, we forgot the one thing that actually matters: the customer. In meeting after meeting, I see brands obsess over tactics, tools, and