May 2025 | Page 2 of 2

The Decline of Google Search: Strategising Your Marketing Strategy for 2025

Leave a Comment / AI Marketing, Digital Marketing, Marketing Strategy / Patrick Lynch

As we move deeper into 2025, Google is no longer the sun around which all digital marketing revolves. Traditional SEO strategies—once the cornerstone of customer acquisition—are facing diminished returns as user behaviours shift, new platforms rise, and AI-driven tools reshape how people discover and consume information. If you’re a Head of Digital, CMO, or SEO […]

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Why GroupM’s Restructure Signals a New Era for Agencies

Leave a Comment / AI Marketing / Patrick Lynch

TL;DR: What GroupM’s Restructure Means for You It’s a sign of the pressure to prove ROI, reduce cost, and integrate tech. Efficiency alone isn’t differentiation. Creativity must scale across every touchpoint. Agencies need new operating models that balance data, delivery, and distinction. CMOs should reassess their partners, tools, and internal readiness — now. Introduction: Navigating

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B2B Marketing in 2025: What Still Works and What Doesn’t

Leave a Comment / B2B Growth, Digital Marketing, Performance Marketing / Patrick Lynch

Introduction: The Future of B2B Marketing is Here “68% of B2B marketers are unsure of their marketing ROI.” As I sat across the table from the founder of a B2B company, this statistic became the focal point of our discussion. Navigating the tides of B2B marketing in 2025 demands not just an understanding of changing

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Is Your Marketing Strategy Actually Customer-Centric? A Diagnostic Guide for Today’s Visionary Leaders

Leave a Comment / Marketing Strategy / Patrick Lynch

Is Your Marketing Strategy Actually Customer-Centric? A Diagnostic Guide for Today’s Visionary Leaders Imagine this: You’re a thriving CMO coaching a passionate founder on refining their marketing strategy. In an era where customer expectations are higher than ever, you pose a simple yet probing question: Is your marketing strategy truly customer-centric, or is it just

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Unraveling the Mess: How Your Marketing Tech Stack Could Be Costing You More Than You Know

Leave a Comment / Marketing Strategy, Martech & Tools / Patrick Lynch

Introduction: The CMO’s Dilemma Imagine this: It’s 2025, and you, a seasoned CMO, are chatting with a dynamic startup founder over coffee. The topic of discussion is obvious — the marketing tech stack. You listen intently as the founder exuberantly talks about their ambition to automate everything, having recently invested in yet another shiny new

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Visual concept for: The 5 Marketing Metrics That Actually Matter for Growth – Conceptual B2B marketing automation scene

The 5 Marketing Metrics That Actually Matter for Growth in 2025

Leave a Comment / Digital Marketing, Marketing Audits, Marketing Strategy, Performance Marketing / Patrick Lynch

Introduction: Beyond Vanity Metrics In 2025, where cookie deprecation and AI-driven insights are the norm, marketing strategies must evolve from the traditional clutches of vanity metrics. The mere 20% conversion rate reported by most companies hides a glaring truth: many metrics cherished today add little to genuine growth. As a Chief Marketing Officer guiding a

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Automate Smarter: The 2025 Marketing Playbook

Leave a Comment / AI Marketing, Digital Marketing, Martech & Tools, Performance Marketing / Patrick Lynch

In the rapidly evolving world of digital marketing, automation has moved from a buzzword to a necessity. As we look to 2025, the need to adopt smarter, more effective marketing automation strategies becomes increasingly clear. This playbook for Chief Marketing Officers (CMOs), marketing operations professionals, and digital leads is designed to equip you with the

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Marketing is Broken: Here’s How to Fix It

Leave a Comment / Marketing Leadership, Marketing Strategy / Patrick Lynch

Marketing Has Lost Its Way — And Its Audience Modern marketing teams are under pressure to do more, with less — and faster. But somewhere between the campaign calendars and the tech stacks, we forgot the one thing that actually matters: the customer. In meeting after meeting, I see brands obsess over tactics, tools, and

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