December 2025

The People and Organisations Behind the Conversations

The People and Organisations Behind the Conversations

Leave a Comment / AI Marketing, Leadership, Marketing Leadership, Marketing Strategy /

Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re building, but how they’re approaching it. In cybersecurity, conversations with Riverside Court Consulting Ltd and Bryan Altimas reframed how I think about security altogether. Less as a technical safeguard, more as […]

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Building a Movement, One Book at a Time

Building a Movement, One Book at a Time

Leave a Comment / Leadership /

Another brilliant conversation last week, this time with Liberty Venn, the founder of the Children’s Book Project’s. Within minutes it becomes clear why this charity has grown into one of the most effective literacy movements in the country. Liberty combines purpose with practicality. She is building something simple, scalable and profoundly needed. The challenge she

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AI Investment Is Surging

AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down

Leave a Comment / AI Marketing, Leadership, Marketing Strategy /

AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte and others. The world is not easing into the AI era. It is sprinting. Gartner expects global spending on AI technologies to reach roughly one point five trillion dollars in 2025.

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Adobe’s SEMRush Acquisition

Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection

Leave a Comment / AI Marketing, Marketing Strategy, Martech & Tools /

Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology worlds. On paper, it is a straightforward deal. Adobe adds a well known SEO and digital visibility platform to its marketing suite. SEMRush gains a deep pocketed owner with enterprise distribution.

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The Wrong Kind of Lean

The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness

Leave a Comment / Marketing Leadership, Marketing Strategy /

Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and more focused. And then there is the version we are starting to see more often as we head towards 2026, the one where businesses quietly hollow themselves out while believing they

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Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Leave a Comment / AI Marketing, Marketing Strategy /

For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share it on Facebook or TikTok, and if you’re a marketer, you measure the journey in impressions, reach, and conversions. Traffic has been the heartbeat of the digital economy, the universal signal

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Rewiring Discovery: How AI Is Changing the Way We’re Found

Rewiring Discovery: How AI Is Changing the Way We’re Found

Leave a Comment / AI Marketing, Discovery Search Optimisation, Search Engine Optimisation /

Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More than half of Google searches already include AI summaries, expected to reach 75% by 2028. That means your customer may get everything they need without ever clicking through to your site.

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