Marketing Strategy

Insights on building effective marketing strategies, aligning teams, and leading growth in B2B and B2C environments.

The People and Organisations Behind the Conversations

The People and Organisations Behind the Conversations

Leave a Comment / AI Marketing, Leadership, Marketing Leadership, Marketing Strategy /

Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re building, but how they’re approaching it. In cybersecurity, conversations with Riverside Court Consulting Ltd and Bryan Altimas reframed how I think about security altogether. Less as a technical safeguard, more as […]

The People and Organisations Behind the Conversations Read More »

AI Investment Is Surging

AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down

Leave a Comment / AI Marketing, Leadership, Marketing Strategy /

AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte and others. The world is not easing into the AI era. It is sprinting. Gartner expects global spending on AI technologies to reach roughly one point five trillion dollars in 2025.

AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down Read More »

Adobe’s SEMRush Acquisition

Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection

Leave a Comment / AI Marketing, Marketing Strategy, Martech & Tools /

Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology worlds. On paper, it is a straightforward deal. Adobe adds a well known SEO and digital visibility platform to its marketing suite. SEMRush gains a deep pocketed owner with enterprise distribution.

Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection Read More »

The Wrong Kind of Lean

The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness

Leave a Comment / Marketing Leadership, Marketing Strategy /

Why cost cutting without operational improvement creates fragility, not strength. There is a version of being “lean” that makes an organisation sharper, faster and more focused. And then there is the version we are starting to see more often as we head towards 2026, the one where businesses quietly hollow themselves out while believing they

The Wrong Kind of Lean: How Companies Shrink Themselves Into Weakness Read More »

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Leave a Comment / AI Marketing, Marketing Strategy /

For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share it on Facebook or TikTok, and if you’re a marketer, you measure the journey in impressions, reach, and conversions. Traffic has been the heartbeat of the digital economy, the universal signal

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet Read More »

Building Smarter: People, Policy, and Progress in the Age of AI

Building Smarter: People, Policy, and Progress in the Age of AI

Leave a Comment / AI Marketing, Marketing Leadership, Marketing Strategy /

Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts

Building Smarter: People, Policy, and Progress in the Age of AI Read More »

AI Search

How Google’s New Search Experience Is Reshaping SEO — And Why Your Strategy Needs a Major Overhaul

Leave a Comment / AI Marketing, Marketing Strategy, Search Engine Optimisation /

Google ’s AI-powered search evolution isn’t just another algorithm update — it’s a seismic shift changing how brands need to think about visibility, engagement, and conversion. Recent research from BrightEdge and a growing body of industry insights show that AI-driven search experiences are redefining the SEO landscape, forcing marketers to adapt or risk irrelevance. The

How Google’s New Search Experience Is Reshaping SEO — And Why Your Strategy Needs a Major Overhaul Read More »

Focus Where it Counts

Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth

Leave a Comment / Marketing Leadership, Marketing Strategy /

Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of a landing page, convinced these tweaks will unlock growth. Meanwhile, the fundamentals that actually determine success remain overlooked. This isn’t because leaders don’t care. It’s because some aspects of business feel

Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth Read More »

UK's AI Boom

The AI Divide: Who Really Benefits from the UK’s AI Gold Rush?

Leave a Comment / AI Marketing, Marketing Strategy /

As billions pour into UK AI infrastructure, are we building an AI-powered economy for British business—or leasing it from Silicon Valley? The UK Government has made AI a centrepiece of its industrial strategy, pledging to transform the country into a global hub for artificial intelligence by 2030. Over £44 billion has been invested into the

The AI Divide: Who Really Benefits from the UK’s AI Gold Rush? Read More »