Marketing Strategy Archives | Page 2 of 3

Are You Designing for Growth — or Just Hoping for It?

Leave a Comment / B2B Growth, Digital Marketing, Marketing Strategy, Performance Marketing / Patrick Lynch

Integrating Growth Loops into Your Strategy In 2025, the most effective marketing leaders aren’t just building campaigns—they’re building systems. We’ve moved beyond the age of one-way funnels. Linear thinking no longer reflects how people interact with brands. Growth today demands compounding systems that continuously generate value, engagement, and referrals. That’s where growth loops come in. […]

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Revolutionising Marketing: From SEO to DEO – Optimising Content for the Age of AI

Leave a Comment / AI Marketing, Discovery Search Optimisation, Marketing Strategy, Search Engine Optimisation / Patrick Lynch

Historically, search optimisation was a game played by marketers and search engines. The primary tools? Clever copywriting, strategic keyword placement, and a bit of technical wizardry. Fast forward to today, and the playing field has drastically changed. Artificial intelligence (AI) is emerging as a transformative force, challenging the traditional rules of Search Engine Optimisation (SEO).

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The Decline of Google Search: Strategising Your Marketing Strategy for 2025

Leave a Comment / AI Marketing, Digital Marketing, Marketing Strategy / Patrick Lynch

As we move deeper into 2025, Google is no longer the sun around which all digital marketing revolves. Traditional SEO strategies—once the cornerstone of customer acquisition—are facing diminished returns as user behaviours shift, new platforms rise, and AI-driven tools reshape how people discover and consume information. If you’re a Head of Digital, CMO, or SEO

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Is Your Marketing Strategy Actually Customer-Centric? A Diagnostic Guide for Today’s Visionary Leaders

Leave a Comment / Marketing Strategy / Patrick Lynch

Is Your Marketing Strategy Actually Customer-Centric? A Diagnostic Guide for Today’s Visionary Leaders Imagine this: You’re a thriving CMO coaching a passionate founder on refining their marketing strategy. In an era where customer expectations are higher than ever, you pose a simple yet probing question: Is your marketing strategy truly customer-centric, or is it just

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Unraveling the Mess: How Your Marketing Tech Stack Could Be Costing You More Than You Know

Leave a Comment / Marketing Strategy, Martech & Tools / Patrick Lynch

Introduction: The CMO’s Dilemma Imagine this: It’s 2025, and you, a seasoned CMO, are chatting with a dynamic startup founder over coffee. The topic of discussion is obvious — the marketing tech stack. You listen intently as the founder exuberantly talks about their ambition to automate everything, having recently invested in yet another shiny new

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Visual concept for: The 5 Marketing Metrics That Actually Matter for Growth – Conceptual B2B marketing automation scene

The 5 Marketing Metrics That Actually Matter for Growth in 2025

Leave a Comment / Digital Marketing, Marketing Audits, Marketing Strategy, Performance Marketing / Patrick Lynch

Introduction: Beyond Vanity Metrics In 2025, where cookie deprecation and AI-driven insights are the norm, marketing strategies must evolve from the traditional clutches of vanity metrics. The mere 20% conversion rate reported by most companies hides a glaring truth: many metrics cherished today add little to genuine growth. As a Chief Marketing Officer guiding a

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Marketing is Broken: Here’s How to Fix It

Leave a Comment / Marketing Leadership, Marketing Strategy / Patrick Lynch

Marketing Has Lost Its Way — And Its Audience Modern marketing teams are under pressure to do more, with less — and faster. But somewhere between the campaign calendars and the tech stacks, we forgot the one thing that actually matters: the customer. In meeting after meeting, I see brands obsess over tactics, tools, and

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Is Your Marketing Team Too Busy to Drive Real Growth?

Leave a Comment / Digital Marketing, Marketing Strategy / Patrick Lynch

Picture this: the conference room is buzzing. It’s one of those marketing meetings that seems essential to the fabric of the business; the whiteboard is marked with colourful diagrams, and the air is thick with energetic chatter. Yet, as the clock ticks on, you can’t shake the feeling that this lively session will ultimately lead

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Why Chasing More Leads Might Be the Worst Strategy for Growth in 2025

Leave a Comment / B2B Growth, Marketing Strategy, Performance Marketing / Patrick Lynch

Opening Thoughts Did you know that 79% of marketing leads never convert into sales? This staggering statistic isn’t just a number; it’s a grave indication of a widespread issue that many organisations overlook in their relentless pursuit of more leads. As we move into 2025, the marketing landscape is shifting, and those clinging to outdated

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A Simple Framework for Diagnosing a Stalled Growth Engine

Leave a Comment / Marketing Audits, Marketing Strategy, Performance Marketing / Patrick Lynch

In today’s rapidly evolving marketplace, every founder and CMO knows the sinking feeling of witnessing a flatlined growth chart. It’s disheartening, often rooted in deep-seated issues that may not be immediately apparent. This stagnation can stem from various factors, including ineffective marketing strategies, misalignment in team objectives, or even unnoticed shifts in user behaviour. But

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