June 2025

Focus Where it Counts

Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth

Leave a Comment / Marketing Leadership, Marketing Strategy /

Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of a landing page, convinced these tweaks will unlock growth. Meanwhile, the fundamentals that actually determine success remain overlooked. This isn’t because leaders don’t care. It’s because some aspects of business feel […]

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UK's AI Boom

The AI Divide: Who Really Benefits from the UK’s AI Gold Rush?

Leave a Comment / AI Marketing, Marketing Strategy /

As billions pour into UK AI infrastructure, are we building an AI-powered economy for British business—or leasing it from Silicon Valley? The UK Government has made AI a centrepiece of its industrial strategy, pledging to transform the country into a global hub for artificial intelligence by 2030. Over £44 billion has been invested into the

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Intel Ai Marketing

The AI Narrative Won’t Save You From a Weak Roadmap

Leave a Comment / AI Marketing, B2B Growth /

Intel is making a big bet, and it’s not on chips. It’s on the power of narrative. Last week, the semiconductor giant announced a sweeping restructuring of its marketing function, laying off an undisclosed number of employees and outsourcing much of the work to consulting firm Accenture, supported by artificial intelligence. On paper, it’s about

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Semantic Search

Future-Proofing Your Content: Optimising for AI Discovery Beyond SEO

Leave a Comment / AI Marketing, Search Engine Optimisation /

In the last decade, SEO has been the cornerstone of content discovery. Keywords, backlinks, technical structure — all carefully tuned to appease the Google gods and climb the search rankings. But something fundamental is changing. In 2025 and beyond, content is no longer just discovered through search engines — it’s increasingly surfaced by AI systems.

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Busy Fool

Too Much Spend, Too Little Return: How SMEs Can Reclaim Efficiency with Smarter AI Thinking

Leave a Comment / AI Marketing, B2B Growth /

In today’s hyper-competitive digital world, marketing is often one of the largest line items on the budget for SMEs. But here’s the uncomfortable truth: much of it isn’t working. Despite the endless stream of social posts, ads, emails, and content, the return often doesn’t justify the spend. Why? Because too many businesses are confusing activity

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Invisible but Critical: Why Measurement Is Your Growth Superpower

Leave a Comment / Marketing Attribution /

More Than What Meets the Eye In B2B and B2C marketing, it’s easy to chase the visible wins — the clever creative, the new channel, the campaign that ‘pops’. But behind every truly successful marketing engine lies something less glamorous, often neglected, and absolutely essential: measurement. Measurement isn’t a reporting task. It’s your growth compass.And

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Think Small, Win Big

Think Small, Win Big: The Underdog Advantage in the AI Marketing Revolution

Leave a Comment / AI Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy /

In today’s hyper-competitive market, the default assumption is that the biggest brands — with the biggest budgets — will dominate. But that assumption no longer holds. If you’re a Founder, CEO, or MD of an SME, here’s the good news: the AI marketing revolution is tailor-made for you. AI is levelling the playing field. It

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The Bloated Martech Stack: Why You’re Paying for Complexity, Not Results

Leave a Comment / AI Marketing, B2B Growth, Marketing Automation, Martech & Tools /

It always starts with good intentions. A new platform promises to fix your attribution gaps. Another promises smarter automation. A third offers real-time customer insights. The sales deck looks sharp. The demo is slick. The upside feels obvious. So you buy it. Six months later, your team is still stuck exporting reports into spreadsheets. Campaigns

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Why Your Next Growth Channel Isn’t Digital — It’s Human

Leave a Comment / B2B Growth, Marketing Strategy, Performance Marketing /

Marketing leaders today are grappling with a familiar set of challenges: rising acquisition costs, shrinking organic reach, and platforms that once delivered results now offering diminishing returns. Take LinkedIn, for example. Company pages — once a valuable tool for brand-building — now reach less than 1% of their audience organically. Your beautifully crafted post might

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