AI Marketing

Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.

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Maximising Efficiency: A Comprehensive Review of the Make Automation Tool

Introduction In the fast-paced world of marketing, efficiency is more than a buzzword; it’s a critical element for success. As CMOs and marketing leaders face increasing demands for scalability and effectiveness, automation tools emerge as essential assets. Today, I will delve into one such tool—Make (formerly known as Integromat)—to evaluate its capabilities in driving automation […]

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Unleashing the Power of Automation: A Comprehensive Review of n8n

Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space is n8n, an open-source workflow automation tool that empowers teams to connect apps and automate intricate workflows without diving deep into code. As a seasoned marketer, I’ve witnessed firsthand how n8n

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broden IQ - marketing diagnostics

Why would I need you when I can just get a marketing plan from ChatGPT?

That one question stopped me in my tracks. I’ve spent over 20+ years helping businesses grow — across ecommerce, B2C, B2B, marketplaces, and subscriptions. And I’ve always believed that strategy beats tactics. But that comment got me thinking…💭 What if AI could actually help businesses uncover blind spots — not just pump out generic ideas?

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The Future of Marketing: Essential Actions for Leveraging AI in Performance Marketing by 2025

  Artificial Intelligence (A) is transforming performance marketing, offering unprecedented opportunities to connect with customers, refine targeting, and drive impressive returns on investment. However, adopting AI wholesale comes with its own set of challenges and considerations. By 2025, businesses that fail to leverage AI may find themselves outpaced by competitors who understand how to integrate

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