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Your 2025 / 2026 Playbook: How to Implement AI in Your Marketing Stack

Leave a Comment / AI Marketing, Marketing Automation, Marketing Strategy / Patrick Lynch

AI is everywhere. From content generation to predictive analytics, there’s no shortage of tools promising to revolutionise how marketing teams work. The pressure to “get on board” is intense—whether from leadership, peers, or the market at large. But before you take the plunge, it’s worth pausing. Not to avoid action, but to avoid waste. AI […]

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SMEs vs Giants: Why Agility Beats Budget in the Age of AI

Leave a Comment / AI Marketing, Marketing Strategy / Patrick Lynch

There’s a quiet shift happening in marketing — and it’s not about who shouts the loudest. It’s about who moves the fastest. For decades, large enterprises have held the advantage. Bigger budgets. Bigger teams. Greater reach. They were the ones who could afford agencies, airtime, and insights. But that dominance came at a cost —

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Your 2025 Roadmap: A Strategic Guide to Implementing AI Tools in Your Martech Stack

Leave a Comment / AI Marketing, Martech & Tools / Patrick Lynch

Your martech stack is no longer just a support system for your marketing—it’s the growth engine, data powerhouse, and decision-making compass of your business. As we move into 2025, the pressure to drive efficiency, accountability, and personalisation has never been higher. AI isn’t just an optional layer—it’s becoming the connective tissue that holds modern marketing

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Revolutionising Marketing: From SEO to DEO – Optimising Content for the Age of AI

Leave a Comment / AI Marketing, Discovery Search Optimisation, Marketing Strategy, Search Engine Optimisation / Patrick Lynch

Historically, search optimisation was a game played by marketers and search engines. The primary tools? Clever copywriting, strategic keyword placement, and a bit of technical wizardry. Fast forward to today, and the playing field has drastically changed. Artificial intelligence (AI) is emerging as a transformative force, challenging the traditional rules of Search Engine Optimisation (SEO).

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The Decline of Google Search: Strategising Your Marketing Strategy for 2025

Leave a Comment / AI Marketing, Digital Marketing, Marketing Strategy / Patrick Lynch

As we move deeper into 2025, Google is no longer the sun around which all digital marketing revolves. Traditional SEO strategies—once the cornerstone of customer acquisition—are facing diminished returns as user behaviours shift, new platforms rise, and AI-driven tools reshape how people discover and consume information. If you’re a Head of Digital, CMO, or SEO

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Why GroupM’s Restructure Signals a New Era for Agencies

Leave a Comment / AI Marketing / Patrick Lynch

TL;DR: What GroupM’s Restructure Means for You It’s a sign of the pressure to prove ROI, reduce cost, and integrate tech. Efficiency alone isn’t differentiation. Creativity must scale across every touchpoint. Agencies need new operating models that balance data, delivery, and distinction. CMOs should reassess their partners, tools, and internal readiness — now. Introduction: Navigating

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Automate Smarter: The 2025 Marketing Playbook

Leave a Comment / AI Marketing, Digital Marketing, Martech & Tools, Performance Marketing / Patrick Lynch

In the rapidly evolving world of digital marketing, automation has moved from a buzzword to a necessity. As we look to 2025, the need to adopt smarter, more effective marketing automation strategies becomes increasingly clear. This playbook for Chief Marketing Officers (CMOs), marketing operations professionals, and digital leads is designed to equip you with the

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AI Prompt Engineering for Marketers: The 2025 Guide

Leave a Comment / AI Marketing / Patrick Lynch

Scene Setter As we advance further into the digital age, the convergence of Artificial Intelligence (AI) and marketing has transformed the landscape in unprecedented ways. No longer are marketers merely content creators; they are now architects of AI prompts that shape narratives and drive customer engagement. In 2025, mastering AI prompt engineering will not just

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Visual concept for: How to Nail Your B2B Value Proposition with AI – Conceptual B2B marketing automation scene

Harnessing AI: A Strategic Guide to Perfecting Your B2B Value Proposition

Leave a Comment / AI Marketing, Marketing Strategy / Patrick Lynch

Every founder and CMO knows that a strong value proposition can be the difference between a hesitant prospect and a loyal customer. However, in the fast-evolving B2B landscape, especially in the wake of digital transformation, articulating this value has become a significant challenge. I recently collaborated with a B2B firm struggling to differentiate themselves in

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Visual concept for: The AI Stack for Growth Marketers – Conceptual B2B marketing automation scene

The AI Stack for Growth Marketers: Your Roadmap to Success

Leave a Comment / AI Marketing, Martech & Tools / Patrick Lynch

Scene Setter Imagine you are sitting at a round table with your fellow CMOs and Heads of Growth. The conversation revolves around how to scale your marketing efforts in a digital world that is evolving faster than your ability to adapt. You hear terms like ‘AI’, ‘automation’, ‘data analytics’, and ‘personalisation’ thrown around, but amidst

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