Practical tactics and insights for scaling B2B marketing—covering demand gen, lead nurturing, and sales alignment.
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many SMEs, operating on tight budgets, jump at these free solutions. But as the old saying goes, “if it’s free, you’re the product” — and in the case of AI, free can […]
The Hidden Costs of “FREE” AI Tools for SMEs Read More »
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their content is “very effective.” That gap tells the story: more output, less impact. The culprit is shovelware — content created to hit a schedule, not change a mind. It looks polished,
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read Read More »
Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in revenues, employing more than 64,000 people, and contributing £5.8 billion in Gross Value Added (GVA). In 2024, the sector’s market value surged to an estimated £72 billion, placing Britain firmly as
AI in the UK: Growth at the Top, Strain at the Edges Read More »
Intel is making a big bet, and it’s not on chips. It’s on the power of narrative. Last week, the semiconductor giant announced a sweeping restructuring of its marketing function, laying off an undisclosed number of employees and outsourcing much of the work to consulting firm Accenture, supported by artificial intelligence. On paper, it’s about
The AI Narrative Won’t Save You From a Weak Roadmap Read More »
In today’s hyper-competitive digital world, marketing is often one of the largest line items on the budget for SMEs. But here’s the uncomfortable truth: much of it isn’t working. Despite the endless stream of social posts, ads, emails, and content, the return often doesn’t justify the spend. Why? Because too many businesses are confusing activity
It always starts with good intentions. A new platform promises to fix your attribution gaps. Another promises smarter automation. A third offers real-time customer insights. The sales deck looks sharp. The demo is slick. The upside feels obvious. So you buy it. Six months later, your team is still stuck exporting reports into spreadsheets. Campaigns
The Bloated Martech Stack: Why You’re Paying for Complexity, Not Results Read More »
Marketing leaders today are grappling with a familiar set of challenges: rising acquisition costs, shrinking organic reach, and platforms that once delivered results now offering diminishing returns. Take LinkedIn, for example. Company pages — once a valuable tool for brand-building — now reach less than 1% of their audience organically. Your beautifully crafted post might
Why Your Next Growth Channel Isn’t Digital — It’s Human Read More »
Right now, most businesses are under pressure to grow… with less. Less budget.Smaller teams.Higher expectations. But while some are cutting blindly, the smart ones are doing something different: They’re getting ruthlessly focused on the things that can shift the needle. 1. Reframe Budget as Performance Fuel — Not Just Cost Cutting spend is only part
Doing More With Less: The New Playbook for Marketing Growth Read More »
The Feedback Gap: Why Most SMEs Fail to Listen (and How to Fix It) Most SMEs don’t suffer from a lack of ideas. They suffer from a lack of signal. In the rush to grow, launch, and optimise, too many businesses overlook the simplest competitive advantage available to them: what their customers are already telling
The Feedback Gap: Why Most SMEs Fail to Listen (and How to Fix It) Read More »
Imagine sprinting full-speed on a treadmill — burning energy just to stay in place. That’s what modern marketing often feels like: endless content calendars, constant campaign deadlines, chasing the next trend to stay relevant. Now imagine creating something once — a piece of content, a tool, a guide — and watching it bring in traffic,
Build Once, Sell Forever: The Power of Evergreen Assets in a Reactive World Read More »