Scene Setter Imagine you are sitting at a round table with your fellow CMOs and Heads of Growth. The conversation revolves around how to scale your marketing efforts in a digital world that is evolving faster than your ability to adapt. You hear terms like ‘AI’, ‘automation’, ‘data analytics’, and ‘personalisation’ thrown around, but amidst […]
The AI Stack for Growth Marketers: Your Roadmap to Success Read More »
Let’s Begin In today’s data-driven world, marketing professionals are continuously challenged to decode the impact of various touchpoints within the customer journey. As businesses grow, so does the complexity of tracking consumer interactions across multiple platforms. This is where marketing attribution models come into play, providing a systematic way to assess which interactions contribute most
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As marketers, we pour our time, resources, and creativity into crafting the perfect marketing funnel. Yet, despite our best efforts, many funnels end up leaking potential customers like a sieve. This isn’t mere bad luck; it’s often a series of avoidable mistakes that derail the intended objectives. I’ve worked with brands to identify common pitfalls
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Opening Thoughts As we venture into the complexities of 2025, the landscape of content production is evolving at an unprecedented rate. For CMOs and Heads of Content, the pressure to deliver engaging, high-quality content that resonates with audiences has never been more intense. This is where the integration of AI tools comes into play. After
5 AI Tools That Will Reshape Content Production in 2025 Read More »
Let’s Begin In today’s data-driven world, automation tools have become essential for streamlining processes and enhancing productivity. Whether you’re a CMO, marketing leader, or anyone seeking growth opportunities through automation, understanding the nuances of popular platforms like n8n, Make, and Zapier is crucial. This article delves into the features, flexibility, and unique offerings of each
Automation Tools Face-Off: n8n vs. Make vs. Zapier Read More »
Introduction In an era where data drives decision-making, understanding ‘marketing attribution’ has become imperative for growth leaders. As a seasoned marketing strategist who has led attribution transformation projects for high-growth startups, I’ve seen first-hand how a robust attribution model can reshape strategies, optimize budgets, and ultimately drive significant ROI. This guide aims to equip CMOs
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Introduction In the fast-paced world of marketing, efficiency is more than a buzzword; it’s a critical element for success. As CMOs and marketing leaders face increasing demands for scalability and effectiveness, automation tools emerge as essential assets. Today, I will delve into one such tool—Make (formerly known as Integromat)—to evaluate its capabilities in driving automation
Maximising Efficiency: A Comprehensive Review of the Make Automation Tool Read More »
If a Trump action figure costs $100 in the US… what would it cost to import into other countries under the current tariffs? Well, here’s what that same $100 product might end up costing once tariffs are applied: These are more than just numbers on a chart — they represent a serious pricing challenge. Tariffs
How Trump’s Tariffs Could Spark Growth for UK and European Businesses Read More »
Introduction In an era where efficiency can make or break a marketing strategy, automation tools have become indispensable. One standout option in this space is n8n, an open-source workflow automation tool that empowers teams to connect apps and automate intricate workflows without diving deep into code. As a seasoned marketer, I’ve witnessed firsthand how n8n
Unleashing the Power of Automation: A Comprehensive Review of n8n Read More »
Uncertainty isn’t going away. Here’s how to sharpen your marketing, protect performance, and accelerate out of the slump. The announcement of new US tariffs yesterday – sweeping, aggressive and immediate – might feel like a distant geopolitical issue. But for UK businesses, the ripple effects are real. Market jitters. Supply chain shocks. Shifting customer behaviour.
Trump’s Tariffs Are a Wake-Up Call: Where UK Businesses Should Focus Now Read More »