April 2026

AI Marketing Automation

The 7 Marketing Workflows SMEs Should Automate First, and What to Keep Human

Leave a Comment / AI Marketing, B2B Growth, Marketing Automation, Marketing Strategy, Martech & Tools /

Most SME founders know they should be using AI in their marketing. The pressure is real: 77% of UK SME owners are targeting business growth, and 44% rank marketing as their single biggest priority. Yet the same research shows that only 38% are actually using AI for marketing on a weekly basis, and UK government […]

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What Is a Fractional CMO and Why UK Startups Are Hiring Them Instead of Full-Time Executives

Leave a Comment / Marketing Audits, Marketing Leadership, Marketing Strategy, Performance Marketing /

Your marketing is either growing the business or it isn’t. For most UK startups and scale-ups, the honest answer is somewhere uncomfortable in the middle: activity is happening, but nobody with the seniority to connect it to revenue is in the room. Hiring a full-time Chief Marketing Officer feels like the logical fix. Then you

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