Not everything is about AI. But right now, almost everything is being shaped by it.
Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress.
Over the past few weeks, I’ve shared a series of posts exploring how this shift is playing out from global marketing deals to grassroots innovation and the messy middle where human judgment still matters most.
Here’s a round-up of the conversations that resonated most.
When AI Becomes the Agency
WPP‘s five-year deal with Google marks a turning point for the industry. It’s not just about efficiency — it’s about ownership, influence, and independence.
When the world’s largest marketing group runs on Google’s AI stack, clients risk losing transparency, agencies lose creative depth, and audiences risk disengagement.
“When one platform owns the data, the delivery, and now the creative, who’s really being served?”
#AI #Marketing #DataEthics #WPP #Google
Building Progress Through Policy
I recently caught up with Clare Dobson, founder of The Policy Key, who’s spent over two decades shaping national policy on energy security, net zero transition, and cyber resilience.
Her work bridges the gap between government and business — helping leaders engage earlier and more intelligently with policy, not just react to it.
It’s a reminder that transformation doesn’t start with technology; it starts with the people and policies shaping how that technology gets used.
#brodenAIBuildSeries #NetZero #CyberSecurity #Leadership
The Messy Middle of Adoption
I sat down by the Thames with Robert Webster, founder of TAU Marketing Solutions, to talk about what it takes to make AI deliver real business value.
Robert’s modular AI frameworks fit around a company’s existing systems, proving value quickly while staying flexible enough to evolve.
It’s a practical example of what progress looks like — moving from experimentation to execution, and balancing data-driven precision with human creativity.
#BrodenBuildSeries #AI #MarketingEffectiveness #DigitalTransformation
Knowing When to Trust the Machines
Only one of these faces is real. The rest were AI-generated.
Some look close. Some are way off. And that’s the point:
✅ Not all tools are equal
✅ Validate every output
✅ The power lies in the human who directs it
AI isn’t magic — it’s leverage. And like any form of leverage, its impact depends on the intent and discipline behind it.
Created with ChatGPT Canva Runway Google
#AI #ArtificialIntelligence #Innovation #MarketingTools
Closing Thought
Each of these stories — agency, policy, business, and creativity — reflects the same truth:
Technology doesn’t create progress. People do.
AI might be the catalyst, but the real work lies in how we apply it: to build better systems, make smarter decisions, and lead with more clarity.
The future won’t be written by algorithms — it’ll be written by those who know how to use them well.
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