The ground beneath you can shift fast.
I took this photo in Cornwall. A simple warning sign beside an old mine shaft, a reminder of an industry that once powered the region.
At its peak, mining shaped Cornwall’s entire economy and communities. But when global prices fell and resources dried up, everything changed. Those who adapted moved into tourism, artisan production and renewable energy. Others disappeared.
The same thing is happening now with AI. The tools and workflows that made teams productive five years ago are already at risk of being outdated. The challenge isn’t spotting the change, it’s responding fast enough to stay ahead of it.
At broden.ai, we help businesses understand what they need to stay ahead. What to adapt, what to change, and what to implement to create lasting advantage.
Here are three steps to start adapting:
– Audit your systems. Identify what’s manual, slow or fragile if change hits.
– Experiment. Pick one process and test an AI-driven alternative.
– Build for adaptability. Design workflows that evolve, not break, when new tools arrive.
When the ground moves, don’t be the one still mining with yesterday’s tools.
#AI #Adaptability #MarketingStrategy #BrodenAI #Change
