AI Marketing

Explore how artificial intelligence is transforming content, targeting, analytics, and automation in modern marketing.

The People and Organisations Behind the Conversations

The People and Organisations Behind the Conversations

Leave a Comment / AI Marketing, Leadership, Marketing Leadership, Marketing Strategy /

Across 2025, I’ve spoken with leaders working at the intersection of technology, people, infrastructure and purpose. What’s stayed with me isn’t just what they’re building, but how they’re approaching it. In cybersecurity, conversations with Riverside Court Consulting Ltd and Bryan Altimas reframed how I think about security altogether. Less as a technical safeguard, more as […]

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AI Investment Is Surging

AI Investment Is Surging, but the Real Story Lies in What Could Slow It Down

Leave a Comment / AI Marketing, Leadership, Marketing Strategy /

AI investment is rising at extraordinary speed. Anyone watching the sector closely will have seen the same pattern across forecasts from Gartner, IDC, Deloitte and others. The world is not easing into the AI era. It is sprinting. Gartner expects global spending on AI technologies to reach roughly one point five trillion dollars in 2025.

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Adobe’s SEMRush Acquisition

Adobe’s SEMRush Acquisition: Strategic Vision or Expensive Misdirection

Leave a Comment / AI Marketing, Marketing Strategy, Martech & Tools /

Adobe’s agreement to acquire Semrush for 1.9 billion dollars has landed with a mix of surprise, curiosity and scepticism across the marketing and technology worlds. On paper, it is a straightforward deal. Adobe adds a well known SEO and digital visibility platform to its marketing suite. SEMRush gains a deep pocketed owner with enterprise distribution.

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Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Beyond the Click: How AI Browsers Are Quietly Rewriting the Internet

Leave a Comment / AI Marketing, Marketing Strategy /

For the past two decades, the internet has revolved around movement. You search on Google, click a result, land on a website, maybe share it on Facebook or TikTok, and if you’re a marketer, you measure the journey in impressions, reach, and conversions. Traffic has been the heartbeat of the digital economy, the universal signal

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Rewiring Discovery: How AI Is Changing the Way We’re Found

Rewiring Discovery: How AI Is Changing the Way We’re Found

Leave a Comment / AI Marketing, Discovery Search Optimisation, Search Engine Optimisation /

Search is changing faster than most brands realise. According to McKinsey & Company, AI is now “the new front door to the internet”. More than half of Google searches already include AI summaries, expected to reach 75% by 2028. That means your customer may get everything they need without ever clicking through to your site.

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Building Smarter: People, Policy, and Progress in the Age of AI

Building Smarter: People, Policy, and Progress in the Age of AI

Leave a Comment / AI Marketing, Marketing Leadership, Marketing Strategy /

Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts

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The hidden cost of FREE

The Hidden Costs of “FREE” AI Tools for SMEs

Leave a Comment / AI Marketing, B2B Growth, Digital Marketing, Marketing Automation, Martech & Tools /

Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many SMEs, operating on tight budgets, jump at these free solutions. But as the old saying goes, “if it’s free, you’re the product” — and in the case of AI, free can

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Not Every Job Needs a Giant: How to Pick the Right-Sized AI

Leave a Comment / AI Marketing, Martech & Tools /

Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds to reply, adoption drops, and soon everyone’s wondering if AI was just hype. Here’s the mistake: reaching straight for the biggest model you can buy. Bigger isn’t always better. In fact,

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From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read

Leave a Comment / AI Marketing, B2B Growth, Content Marketing /

In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their content is “very effective.” That gap tells the story: more output, less impact. The culprit is shovelware — content created to hit a schedule, not change a mind. It looks polished,

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