Not everything is about AI. But right now, almost everything is being shaped by it. Whether it’s how agencies partner, how governments plan, or how teams build. The ripple effects of AI are forcing every industry to think differently about creativity, trust, and progress. Over the past few weeks, I’ve shared a series of posts […]
Building Smarter: People, Policy, and Progress in the Age of AI Read More »
Another great conversation yesterday, this time with Clare Dobson from The Policy Key. I’ve been catching up with Clare over the past year and have been genuinely impressed by the pace and focus she’s built around net zero and cyber security. Recently she joined a panel at the The Labour Party Conference fringe, bringing real-world
Building Progress Through Policy Read More »
Last week, I sat by the Thames in Teddington with Robert Webster, founder of TAU Marketing Solutions, to talk about one of the biggest challenges in marketing right now, how to make AI deliver real, measurable value. Robert’s background is in mathematics and marketing effectiveness, and for years he’s helped brands cut through the noise
Modular AI, measurable Impact Read More »
Free or generic AI tools often appear to be a small business owner’s dream: powerful automation without any upfront cost. It’s no wonder many SMEs, operating on tight budgets, jump at these free solutions. But as the old saying goes, “if it’s free, you’re the product” — and in the case of AI, free can
The Hidden Costs of “FREE” AI Tools for SMEs Read More »
Most teams hit the same wall with AI pilots. The demo dazzles, but when you roll it out, things stall: the model takes seconds to reply, adoption drops, and soon everyone’s wondering if AI was just hype. Here’s the mistake: reaching straight for the biggest model you can buy. Bigger isn’t always better. In fact,
Not Every Job Needs a Giant: How to Pick the Right-Sized AI Read More »
In 2024, over 1.3 billion blog posts were published worldwide (Worldometer). Yet the Content Marketing Institute reports only 23% of B2B marketers feel their content is “very effective.” That gap tells the story: more output, less impact. The culprit is shovelware — content created to hit a schedule, not change a mind. It looks polished,
From Shovelware to Signal: How to Use AI to Write Content People Actually Want to Read Read More »
The shift without a playbook A founder told me recently:“We’ve got a strong brand and a capable team—so why is pipeline so unpredictable?” The problem isn’t execution. It’s the ground moving under our feet. Retargeting is anaemic, attribution is fiction, and CFOs want ROI, not dashboards. You feel the shift, but where’s the playbook? 2025
Artificial intelligence has quickly shifted from hype to hard numbers in the UK economy. By 2023, UK AI companies were generating £14.2 billion in revenues, employing more than 64,000 people, and contributing £5.8 billion in Gross Value Added (GVA). In 2024, the sector’s market value surged to an estimated £72 billion, placing Britain firmly as
AI in the UK: Growth at the Top, Strain at the Edges Read More »
Google ’s AI-powered search evolution isn’t just another algorithm update — it’s a seismic shift changing how brands need to think about visibility, engagement, and conversion. Recent research from BrightEdge and a growing body of industry insights show that AI-driven search experiences are redefining the SEO landscape, forcing marketers to adapt or risk irrelevance. The
Many business owners spend weeks perfecting things that don’t really matter: the wording of a headline, the colour of a button, the layout of a landing page, convinced these tweaks will unlock growth. Meanwhile, the fundamentals that actually determine success remain overlooked. This isn’t because leaders don’t care. It’s because some aspects of business feel
Focus Where It Counts: Why Businesses Get Stuck Debating Details That Don’t Drive Growth Read More »